- Commodity Management & Trading
- Customer & Marketing Strategy
- Digital Engineering
- Station Studio
- Supply Chain & Industry 5.0
- Sustainability
Commodity Management & Trading
Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.
Customer & Marketing Strategy
Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.
Digital Engineering
Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.
Station Studio
Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.
Supply Chain & Industry 5.0
Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.
Sustainability
Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.
BUSINESS TALK
Retail Media: Monetizing Audiences Through Data and Technology
Turning first-party data and owned media into a high-margin growth engine
Schedule a meeting
The decline of third-party cookies, stricter privacy regulation, and audience fragmentation are eroding the effectiveness of traditional digital advertising models.
WHY RETAIL MEDIA: MONETIZING AUDIENCES THROUGH DATA AND TECHNOLOGY?
Retail Media transforms customer relationships into a new revenue stream by activating first‑party data across owned, in‑store, digital, and off‑site media. With privacy‑by‑design architectures and clear value exchange, brands, advertisers, and customers all benefit—driving high‑margin growth and stronger loyalty.
This delivers from audience to asset—data that generates revenue.
Key Benefits
New high‑margin revenue streams
Increased advertiser ROI through first-party data
Stronger customer relevance and loyalty
Monetization of owned digital and physical assets
HOW NTT DATA HELPS
01
Retail Media strategy and business case
02
Audience and data monetization models
03
Owned media activation (on‑site, in‑store, CRM)
04
Digital signage partner integration and screen management
05
Operating model and governance
RESULTS THAT MATTER
Cross-industry organizations achieve measurable retail media improvements:
Retail Media revenue
Incremental growth
Advertiser ROI
Improved performance
Customer engagement
Higher relevance
Turn first-party data and owned media into high-margin growth.
Monetize audiences responsibly
