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All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

A man in a yellow safety vest and a woman in a business suit holding a tablet shake hands at a sunny loading dock, with wrapped pallets, a truck, and a forklift behind them.

43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

Two businesspeople smile across a white desk with tablets and notes in a warmly lit, upscale store office with glass displays and gold accents.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

Futuristic neon city walkway with blurred silhouettes, glowing teal and orange signs, glass storefronts, and light trails reflecting on wet pavement

Retail

Retail is evolving at the intersection of consumers, channels, and data. As expectations for convenience, personalization, and transparency continue to rise, retailers must adapt how they design experiences and operate at scale. NTT DATA helps retail organizations navigate this transformation by connecting data, digital platforms, and operational intelligence to deliver seamless, customercentric experiences across physical and digital channels.

How we help clients

Retail performance depends on connected decisions across the value chain. NTT DATA works with retailers to integrate merchandising, supply chain, store operations, and customer engagement.

By leveraging data, advanced analytics, and digital platforms, we help organizations increase agility, optimize efficiency, and respond faster to changing consumer behaviors and market dynamics.

Colorful clothes hang neatly on wooden hangers in a boutique rack, with warm-toned garments, blues, and reds beneath shelves with potted plants.

Steering fashion brands into a more connected, experience‑driven marketplace

Our platforms bring together planning, product lifecycle data, and customer intelligence to deliver consistency and speed across channels

Man in a face mask and black jacket checks his phone while holding packaged food in a grocery store produce aisle with a shopping cart nearby.

Repositioning grocery retail for a faster, fresher, always‑ready future

We help retailers optimize forecasting, replenishment, and in‑store execution with data‑driven visibility that reduces waste, enhances freshness, and delivers the consistency high‑volume consumers expect.

Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table

Reframing specialist retail for deeper, high‑value customer connections.

We help specialist retailers unify product data, customer insight, and digital commerce to elevate service, improve operational efficiency, and strengthen loyalty in focused, competitive markets.

Colorful clothes hang neatly on wooden hangers in a boutique rack, with warm-toned garments, blues, and reds beneath shelves with potted plants.

Steering fashion brands into a more connected, experience‑driven marketplace

Our platforms bring together planning, product lifecycle data, and customer intelligence to deliver consistency and speed across channels

Man in a face mask and black jacket checks his phone while holding packaged food in a grocery store produce aisle with a shopping cart nearby.

Repositioning grocery retail for a faster, fresher, always‑ready future

We help retailers optimize forecasting, replenishment, and in‑store execution with data‑driven visibility that reduces waste, enhances freshness, and delivers the consistency high‑volume consumers expect.

Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table

Reframing specialist retail for deeper, high‑value customer connections.

We help specialist retailers unify product data, customer insight, and digital commerce to elevate service, improve operational efficiency, and strengthen loyalty in focused, competitive markets.

Talks that move

Retail is being reshaped by omnichannel experiences, datadriven decisions, and operational agility. In these Talks, we explore the challenges transforming the sector—from supply chain resilience and store optimization to personalization and digital commerce. Each session opens a focused conversation on how technology and insight can help retailers stay relevant and competitive in rapidly changing markets.

Basket of fruits and leafy greens in a supermarket, surrounded by a glowing blue digital interface with shopping and food icons; blurred shelves and lights in the background.

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Woman in glasses and an apron uses a tablet while checking shelves of fruit and bottled juice in a brightly lit market aisle.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Hands holding a smartphone displaying colorful digital content, with blurred neon lights in blue and red suggesting a tech-focused setting

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Woman smiling at a loyalty app on her phone in a sleek blue-and-orange beauty store, with product shelves, digital displays, and shoppers around her

Customer Journey & Archetype Design

Designing the ideal customer experience.

Customer taps a credit card on a payment terminal at a clothing store checkout, with a cashier, shelves of apparel, and blurred shoppers in the background.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Woman wearing a smartwatch taps a tall orange digital display in a sleek retail store with wood tables, product displays, and blue-lit glass walls.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Colorful clothes hang neatly on wooden hangers in a boutique rack, with warm-toned garments, blues, and reds beneath shelves with potted plants.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table

eCommerce & Marketplace Acceleration

Turn digital commerce into a scalable growth engine by aligning strategy, operating model, platform architecture, partner onboarding and continuous AI-driven optimization.

Basket of fruits and leafy greens in a supermarket, surrounded by a glowing blue digital interface with shopping and food icons; blurred shelves and lights in the background.

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Woman in glasses and an apron uses a tablet while checking shelves of fruit and bottled juice in a brightly lit market aisle.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Hands holding a smartphone displaying colorful digital content, with blurred neon lights in blue and red suggesting a tech-focused setting

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Woman smiling at a loyalty app on her phone in a sleek blue-and-orange beauty store, with product shelves, digital displays, and shoppers around her

Customer Journey & Archetype Design

Designing the ideal customer experience.

Customer taps a credit card on a payment terminal at a clothing store checkout, with a cashier, shelves of apparel, and blurred shoppers in the background.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Woman wearing a smartwatch taps a tall orange digital display in a sleek retail store with wood tables, product displays, and blue-lit glass walls.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Colorful clothes hang neatly on wooden hangers in a boutique rack, with warm-toned garments, blues, and reds beneath shelves with potted plants.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table

eCommerce & Marketplace Acceleration

Turn digital commerce into a scalable growth engine by aligning strategy, operating model, platform architecture, partner onboarding and continuous AI-driven optimization.

Strategic Retail Financial Services

Customer & Marketing Strategy

Strategic retail financial services

Retailers already own the relationship, the data and the moment of purchase. The next move is to turn those advantages into recurring financial value, with the right product, risk discipline and operating model for every customer segment.

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Turning first-party data, store traffic and owned touchpoints into a measurable media business across in-store, onsite and offsite channels.

Two warehouse workers review inventory on a tablet as one points toward tall blue racks stacked with pallets, boxes, and wrapped goods.

Automated Supplier Sustainability Compliance

Retailers need continuous visibility into supplier ESG performance. Automation and AI enable real-time monitoring, reduce risk exposure, and improve compliance across complex global supply chains

Close-up of pastel garments on wooden hangers along a rail, including checked, striped, cream, and blue embroidered fabrics in soft focus.

Fashion Emissions Reduction at Scale

Reducing emissions in fashion requires more than isolated initiatives. A scalable, data-driven approach embeds sustainability into sourcing, operations, and reporting to deliver measurable impact and control

Busy shopping mall corridor with blurred shoppers carrying bags, glass storefronts glowing warm orange, and a turquoise skylight roof overhead.

Reskilling High-Potential Fashion Talent

Fashion retailers must rapidly build digital, data, and AI capabilities. Targeted reskilling unlocks internal talent potential, accelerates transformation, and reduces dependency on external hiring

Team of women managers strategize business growth in a competitive industry

Data-Driven Commercial Role Evolution

Reinventing commercial roles to enable faster, smarter, and more profitable sales by embedding data, digital tools, and AI into everyday decision-making

In a bright electronics store, a staff member with a tablet points to boxed smartphones while a customer holds a phone showing a shopping app.

AI-Driven Customer Feedback Automation

Leverage AI to turn fragmented customer feedback into real-time, actionable intelligence that improves experience, accelerates response, and strengthens customer loyalty

Three coworkers laugh around a laptop in a bright office with orange dividers, while nearby screens show fashion e-commerce product pages.

Customer & Marketing Strategy

Fashion Loyalty & Experience Boost

Driving retention and lifetime value by shifting from promotion-led strategies to personalized, data-driven customer experiences

Hands holding a smartphone displaying a colorful retail app, with blurred shelves and bright blue and red store lights in the background.

AI Products for Store Efficiency

A connected intelligence layer for store operations, bringing checkout, vision, RFID, robotics and associate tools together to reduce friction and help every shift work smarter.

Colorful clothes hang neatly on wooden hangers in a boutique rack, with warm-toned garments, blues, and reds beneath shelves with potted plants.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

Woman in a

Customer & Marketing Strategy

AI recommendation & product positioning

Turning every search, click and basket into timely relevance across web, app and store, while giving merchandising teams clearer signals to act on.

Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table

eCommerce & Marketplace Acceleration

Turn digital commerce into a scalable growth engine by aligning strategy, operating model, platform architecture, partner onboarding and continuous AI-driven optimization.

Strategic Retail Financial Services

Customer & Marketing Strategy

Strategic retail financial services

Retailers already own the relationship, the data and the moment of purchase. The next move is to turn those advantages into recurring financial value, with the right product, risk discipline and operating model for every customer segment.

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Turning first-party data, store traffic and owned touchpoints into a measurable media business across in-store, onsite and offsite channels.

Two warehouse workers review inventory on a tablet as one points toward tall blue racks stacked with pallets, boxes, and wrapped goods.

Automated Supplier Sustainability Compliance

Retailers need continuous visibility into supplier ESG performance. Automation and AI enable real-time monitoring, reduce risk exposure, and improve compliance across complex global supply chains

Close-up of pastel garments on wooden hangers along a rail, including checked, striped, cream, and blue embroidered fabrics in soft focus.

Fashion Emissions Reduction at Scale

Reducing emissions in fashion requires more than isolated initiatives. A scalable, data-driven approach embeds sustainability into sourcing, operations, and reporting to deliver measurable impact and control

Busy shopping mall corridor with blurred shoppers carrying bags, glass storefronts glowing warm orange, and a turquoise skylight roof overhead.

Reskilling High-Potential Fashion Talent

Fashion retailers must rapidly build digital, data, and AI capabilities. Targeted reskilling unlocks internal talent potential, accelerates transformation, and reduces dependency on external hiring

Team of women managers strategize business growth in a competitive industry

Data-Driven Commercial Role Evolution

Reinventing commercial roles to enable faster, smarter, and more profitable sales by embedding data, digital tools, and AI into everyday decision-making

In a bright electronics store, a staff member with a tablet points to boxed smartphones while a customer holds a phone showing a shopping app.

AI-Driven Customer Feedback Automation

Leverage AI to turn fragmented customer feedback into real-time, actionable intelligence that improves experience, accelerates response, and strengthens customer loyalty

Three coworkers laugh around a laptop in a bright office with orange dividers, while nearby screens show fashion e-commerce product pages.

Customer & Marketing Strategy

Fashion Loyalty & Experience Boost

Driving retention and lifetime value by shifting from promotion-led strategies to personalized, data-driven customer experiences

Hands holding a smartphone displaying a colorful retail app, with blurred shelves and bright blue and red store lights in the background.

AI Products for Store Efficiency

A connected intelligence layer for store operations, bringing checkout, vision, RFID, robotics and associate tools together to reduce friction and help every shift work smarter.

Colorful clothes hang neatly on wooden hangers in a boutique rack, with warm-toned garments, blues, and reds beneath shelves with potted plants.

Scalable AI Strategy for Fashion

Turn isolated AI initiatives into a scalable, enterprise-wide capability that consistently delivers value across the fashion value chain.

Woman in a

Customer & Marketing Strategy

AI recommendation & product positioning

Turning every search, click and basket into timely relevance across web, app and store, while giving merchandising teams clearer signals to act on.

Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table

eCommerce & Marketplace Acceleration

Turn digital commerce into a scalable growth engine by aligning strategy, operating model, platform architecture, partner onboarding and continuous AI-driven optimization.

Utility technology team modernizing Private 5G communications with segmentation, encryption, identity management, edge integration and centralized security controls

Cloud-First Retail Transformation

Turning legacy estates into a more flexible retail foundation for growth, resilience and disciplined technology spending.

Ecosystem Monetization & Commercial Mix Optimization

Customer & Marketing Strategy

Ecosystem Monetization & Commercial Mix Optimization

Unlocking new revenue streams through retail media, asset monetization, and commercial mix strategies that strengthen margin performance and overall profitability

Strategic Retail Financial Services

Customer & Marketing Strategy

Strategic retail financial services

Retailers already own the relationship, the data and the moment of purchase. The next move is to turn those advantages into recurring financial value, with the right product, risk discipline and operating model for every customer segment.

Retail Profitability & Capital Productivity

Profitable Growth & Capital Productivity

Pricing, commercial mix, monetization, financial services and working capital, governed as one execution agenda to move EBITDA, cash flow and capital returns together.

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

One inventory view. One customer view. One service logic. Built to turn stores, digital and social touchpoints into a single commercial system.

Energy retail team using customer segmentation analytics to create more relevant campaigns, targeted offers and efficient commercial strategies.

Customer & Marketing Strategy

Marketing Effectiveness & Media ROI

Reallocating marketing investment toward true incremental growth through unified measurement, scenario planning and faster cross-channel decisions.

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Turning first-party data, store traffic and owned touchpoints into a measurable media business across in-store, onsite and offsite channels.

Aviation specialists evaluating AI use cases against operational priorities

Monetizing Grocery Sustainability Actions

Turning environmental actions into financial assets

Person in denim shirt and dark overalls tending lush green plants in a close-up garden scene, with leafy crops filling the foreground and background.

Grocery Emissions Reduction at Scale

Achieving decarbonization targets across the value chain

Two shoppers smile at a modern retail checkout, showing a redeem screen on a phone beside a tablet POS while a cashier holds a payment card in a colorful clothing store.

Transforming Grocery Employee Value Proposition

Attracting, retaining, and onboarding key profiles faster

Two people use VR and a tablet to analyze a virtual grocery shelf, with blue data dashboards and charts overlaid on produce and packaged goods.

VR/AR Training for Grocery Skills

Accelerating hard-skills development through immersive learning

Two people use VR and a tablet to analyze a virtual grocery shelf, with blue data dashboards and charts overlaid on produce and packaged goods.

Retail & Frontline Operations

Unified Physical & Digital Grocery Experience

Integrating channels into one seamless journey

Smiling retail employee in a navy shirt shows a handheld device to an older customer in an orange-and-blue electronics store with phone displays.

Loyalty & Customer Experience

Loyalty built on relevance, not blanket discounting. Connected customer platforms, real-time personalization and Voice of the Customer help retailers turn each interaction into stronger preference and lifetime value.

Basket of fruits and leafy greens in a supermarket, surrounded by a glowing blue digital interface with shopping and food icons; blurred shelves and lights in the background.

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Woman in glasses and an apron uses a tablet while checking shelves of fruit and bottled juice in a brightly lit market aisle.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Woman in glasses and apron uses a tablet beside shelves of colorful fruit and bottled drinks in a warmly lit grocery store.

Data-Driven Grocery Business Models

Designing new revenue models using 1st and 3rd party data

Hands holding a smartphone displaying colorful digital content, with blurred neon lights in blue and red suggesting a tech-focused setting

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Utility technology team modernizing Private 5G communications with segmentation, encryption, identity management, edge integration and centralized security controls

Cloud-First Retail Transformation

Turning legacy estates into a more flexible retail foundation for growth, resilience and disciplined technology spending.

Ecosystem Monetization & Commercial Mix Optimization

Customer & Marketing Strategy

Ecosystem Monetization & Commercial Mix Optimization

Unlocking new revenue streams through retail media, asset monetization, and commercial mix strategies that strengthen margin performance and overall profitability

Strategic Retail Financial Services

Customer & Marketing Strategy

Strategic retail financial services

Retailers already own the relationship, the data and the moment of purchase. The next move is to turn those advantages into recurring financial value, with the right product, risk discipline and operating model for every customer segment.

Retail Profitability & Capital Productivity

Profitable Growth & Capital Productivity

Pricing, commercial mix, monetization, financial services and working capital, governed as one execution agenda to move EBITDA, cash flow and capital returns together.

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

One inventory view. One customer view. One service logic. Built to turn stores, digital and social touchpoints into a single commercial system.

Energy retail team using customer segmentation analytics to create more relevant campaigns, targeted offers and efficient commercial strategies.

Customer & Marketing Strategy

Marketing Effectiveness & Media ROI

Reallocating marketing investment toward true incremental growth through unified measurement, scenario planning and faster cross-channel decisions.

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Turning first-party data, store traffic and owned touchpoints into a measurable media business across in-store, onsite and offsite channels.

Aviation specialists evaluating AI use cases against operational priorities

Monetizing Grocery Sustainability Actions

Turning environmental actions into financial assets

Person in denim shirt and dark overalls tending lush green plants in a close-up garden scene, with leafy crops filling the foreground and background.

Grocery Emissions Reduction at Scale

Achieving decarbonization targets across the value chain

Two shoppers smile at a modern retail checkout, showing a redeem screen on a phone beside a tablet POS while a cashier holds a payment card in a colorful clothing store.

Transforming Grocery Employee Value Proposition

Attracting, retaining, and onboarding key profiles faster

Two people use VR and a tablet to analyze a virtual grocery shelf, with blue data dashboards and charts overlaid on produce and packaged goods.

VR/AR Training for Grocery Skills

Accelerating hard-skills development through immersive learning

Two people use VR and a tablet to analyze a virtual grocery shelf, with blue data dashboards and charts overlaid on produce and packaged goods.

Retail & Frontline Operations

Unified Physical & Digital Grocery Experience

Integrating channels into one seamless journey

Smiling retail employee in a navy shirt shows a handheld device to an older customer in an orange-and-blue electronics store with phone displays.

Loyalty & Customer Experience

Loyalty built on relevance, not blanket discounting. Connected customer platforms, real-time personalization and Voice of the Customer help retailers turn each interaction into stronger preference and lifetime value.

Basket of fruits and leafy greens in a supermarket, surrounded by a glowing blue digital interface with shopping and food icons; blurred shelves and lights in the background.

AI & Hyperautomation for Grocery Operations

Smarter grocery operations through AI and hyperautomation.

Woman in glasses and an apron uses a tablet while checking shelves of fruit and bottled juice in a brightly lit market aisle.

Modernizing Grocery Legacy Technology

Improving control, efficiency, and resilience through modernization

Woman in glasses and apron uses a tablet beside shelves of colorful fruit and bottled drinks in a warmly lit grocery store.

Data-Driven Grocery Business Models

Designing new revenue models using 1st and 3rd party data

Hands holding a smartphone displaying colorful digital content, with blurred neon lights in blue and red suggesting a tech-focused setting

Digital Factories for Grocery Acceleration

Accelerating innovation and operational value through scalable digital factories that embed AI, automation, and agile delivery at the core of grocery operations

Strategic Retail Financial Services

Customer & Marketing Strategy

Strategic retail financial services

Retailers already own the relationship, the data and the moment of purchase. The next move is to turn those advantages into recurring financial value, with the right product, risk discipline and operating model for every customer segment.

Retail Intelligence & Data-to-Value Platform

Retail Intelligence & Data-to-Value Platform

Move from fragmented retail data to governed, real-time decision execution across commerce, stores, fulfilment and supply chain.

Profitable Retail Growth & Transformation Model

Profitable Retail Growth & Transformation Model

Integrating commerce, customer value, data, and new revenue models to drive profitability, resilience, and long-term retail growth

Scalable Digital Platform & Data-Driven Retail

Digital Engineering

Scalable Digital Platform & Data-Driven Retail

Integrating commerce, data, AI, and supply chain technologies to enable real-time decisions, operational agility, and scalable business impact

Data-Driven Store Performance

Customer & Marketing Strategy

Data-Driven Store Performance

Layout, assortment and store execution perform better when retailers can test decisions, see what works and scale it with discipline.

Endless Aisle

Customer & Marketing Strategy

Expanding assortment through connected inventory and digital selling to reduce lost sales, increase conversion, and improve customer experience

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

One inventory view. One customer view. One service logic. Built to turn stores, digital and social touchpoints into a single commercial system.

Energy retail team using customer segmentation analytics to create more relevant campaigns, targeted offers and efficient commercial strategies.

Customer & Marketing Strategy

Marketing Effectiveness & Media ROI

Reallocating marketing investment toward true incremental growth through unified measurement, scenario planning and faster cross-channel decisions.

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Turning first-party data, store traffic and owned touchpoints into a measurable media business across in-store, onsite and offsite channels.

Four professionals on a green office rooftop with solar panels, water reuse tank, pipes, and plant-covered buildings, with metrics: 75% water reuse, -40% CO2, A+ efficiency.

ESG & Sustainability Offices

Driving Net Zero and Nature Positive strategies at scale.

Three business professionals in a glass-walled office review a transparent dashboard on certified guarantees of origin, renewable fuel traceability, and carbon footprint data.

Digital & Carbon Footprint Reduction

Reducing environmental impact through digital optimization.

Retail worker in a green shirt and apron uses a tablet while arranging colorful shirts and jackets on racks in a brightly lit clothing store.

Retail Reskilling & Upskilling Programs

Ensuring talent excellence and growth

Customer holds a smartphone loyalty app near a payment scanner at a modern counter, with orange and blue digital displays and blurred shoppers in the background.

Employee Experience & Digital Talent Management

Building engaged, digital-ready retail teams.

Woman smiling at a loyalty app on her phone in a sleek blue-and-orange beauty store, with product shelves, digital displays, and shoppers around her

Customer Journey & Archetype Design

Designing the ideal customer experience.

Customer taps a credit card on a payment terminal at a clothing store checkout, with a cashier, shelves of apparel, and blurred shoppers in the background.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Shopper in light jeans walking on a sidewalk, carrying colorful paper shopping bags in pink, purple, yellow, green, and black.

Supplier & Partner Portfolio Optimization

Managing partnerships as strategic assets.

Woman wearing a smartwatch taps a tall orange digital display in a sleek retail store with wood tables, product displays, and blue-lit glass walls.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Strategic Retail Financial Services

Customer & Marketing Strategy

Strategic retail financial services

Retailers already own the relationship, the data and the moment of purchase. The next move is to turn those advantages into recurring financial value, with the right product, risk discipline and operating model for every customer segment.

Retail Intelligence & Data-to-Value Platform

Retail Intelligence & Data-to-Value Platform

Move from fragmented retail data to governed, real-time decision execution across commerce, stores, fulfilment and supply chain.

Profitable Retail Growth & Transformation Model

Profitable Retail Growth & Transformation Model

Integrating commerce, customer value, data, and new revenue models to drive profitability, resilience, and long-term retail growth

Scalable Digital Platform & Data-Driven Retail

Digital Engineering

Scalable Digital Platform & Data-Driven Retail

Integrating commerce, data, AI, and supply chain technologies to enable real-time decisions, operational agility, and scalable business impact

Data-Driven Store Performance

Customer & Marketing Strategy

Data-Driven Store Performance

Layout, assortment and store execution perform better when retailers can test decisions, see what works and scale it with discipline.

Endless Aisle

Customer & Marketing Strategy

Expanding assortment through connected inventory and digital selling to reduce lost sales, increase conversion, and improve customer experience

Unified Commerce

Customer & Marketing Strategy

Unified Commerce

One inventory view. One customer view. One service logic. Built to turn stores, digital and social touchpoints into a single commercial system.

Energy retail team using customer segmentation analytics to create more relevant campaigns, targeted offers and efficient commercial strategies.

Customer & Marketing Strategy

Marketing Effectiveness & Media ROI

Reallocating marketing investment toward true incremental growth through unified measurement, scenario planning and faster cross-channel decisions.

female client using digital display

Customer & Marketing Strategy

Retail Media Networks

Turning first-party data, store traffic and owned touchpoints into a measurable media business across in-store, onsite and offsite channels.

Four professionals on a green office rooftop with solar panels, water reuse tank, pipes, and plant-covered buildings, with metrics: 75% water reuse, -40% CO2, A+ efficiency.

ESG & Sustainability Offices

Driving Net Zero and Nature Positive strategies at scale.

Three business professionals in a glass-walled office review a transparent dashboard on certified guarantees of origin, renewable fuel traceability, and carbon footprint data.

Digital & Carbon Footprint Reduction

Reducing environmental impact through digital optimization.

Retail worker in a green shirt and apron uses a tablet while arranging colorful shirts and jackets on racks in a brightly lit clothing store.

Retail Reskilling & Upskilling Programs

Ensuring talent excellence and growth

Customer holds a smartphone loyalty app near a payment scanner at a modern counter, with orange and blue digital displays and blurred shoppers in the background.

Employee Experience & Digital Talent Management

Building engaged, digital-ready retail teams.

Woman smiling at a loyalty app on her phone in a sleek blue-and-orange beauty store, with product shelves, digital displays, and shoppers around her

Customer Journey & Archetype Design

Designing the ideal customer experience.

Customer taps a credit card on a payment terminal at a clothing store checkout, with a cashier, shelves of apparel, and blurred shoppers in the background.

Purchase Excellence & Cost Optimization

Driving margin improvement through procurement transformation.

Shopper in light jeans walking on a sidewalk, carrying colorful paper shopping bags in pink, purple, yellow, green, and black.

Supplier & Partner Portfolio Optimization

Managing partnerships as strategic assets.

Woman wearing a smartwatch taps a tall orange digital display in a sleek retail store with wood tables, product displays, and blue-lit glass walls.

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

Behind every challenge lies an opportunity for impact. Our success stories show how organizations transform strategy into action, solving complex business challenges through collaboration, innovation, and technology. These realworld cases demonstrate measurable results and lasting value across industries.

View all success stories

Shopper in light jeans walking on a sidewalk, carrying colorful paper shopping bags in pink, purple, yellow, green, and black.

Personalized product recommendations that convert

A global specialist retailer increased digital sales by anticipating customer intent through AI-driven product recommendations across web and mobile channels.

Personalized product recommendations that convert

Nighttime view of a modern 24/7 convenience store with orange-blue digital displays, a man using a loyalty-card kiosk, a robot inside, and pedestrians passing by.

Reinventing fashion retail through AI at scale

NTT DATA and Google Cloud enabled fashion brands to activate artificial intelligence across the value chain, driving personalization, efficiency, and new digital growth models.

Reinventing fashion retail through AI at scale

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