- Commodity Management & Trading
- Customer & Marketing Strategy
- Digital Engineering
- Station Studio
- Supply Chain & Industry 5.0
- Sustainability
Commodity Management & Trading
Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.
Customer & Marketing Strategy
Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.
Digital Engineering
Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.
Station Studio
Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.
Supply Chain & Industry 5.0
Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.
Sustainability
Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.
Business Talk
Smart Retail Media & In-Store Engagement
Turning physical and digital touchpoints into measurable, monetizable media assets
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Retail media is a high-value asset, but remains underutilized across station environments.
Why smart retail media & in-store engagement?
Smart retail media integrates screens, data, and activation across physical and digital touchpoints.
This positions stations as retail media networks that generate incremental revenue and measurable partner value.
Key benefits
Increased revenue through targeted advertising
Enhanced customer engagement and experience
Real-time content and campaign optimization
Data-driven insights and performance measurement
How NTT DATA helps
01
Retail media platforms
02
In-store and digital media activation framework
03
Measurement, attribution, and performance analytics
04
Governance models
Proven impact
Media revenue generated
Results that matter
Organizations achieve measurable improvements:
Media revenue
New stream
Conversion
Increased
Partner ROI
Improved
Turn in-store and digital attention into a scalable, measurable retail media business
Monetize retail attention
