All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Retail

From satisfaction surveys to EBITDA: closing the loop on customer pain points

A department store retailer in Mexico turned a biannual NPS programme into a closed-loop customer listening mechanism, connecting feedback to pain-point initiatives and incremental EBITDA.

From satisfaction surveys to EBITDA: closing the loop on customer pain points

Retail

Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.

Unified returns management

Contact

Store operations mobile convergence

A retailer set out to bring disconnected store systems, user journeys and architecture into one mobile convergence initiative. NTT DATA mapped the current landscape, shaped a coherent user experience, tested navigable prototypes with target users and defined the architecture and rollout path for future implementations.

Tool convergence

Disparate solutions brought into one journey.

User validation

Prototypes tested with target users.

Target architecture

Scalable design defined for future implementations.

Rollout readiness

Integration patterns and roadmap established.

Store operations mobile convergence

Store associates were moving between disconnected tools and inconsistent journeys, while the retailer needed a clear path to converge the experience.

Objectives

Consolidate disparate store solutions into one mobile journey, improve the user experience and define a scalable architecture for future implementations.

Opportunity

Create one coherent point of access for store operations, giving associates a simpler experience and IT a structured route for integration and rollout.

Too many tools on the shop floor

Convergence required more than combining interfaces. The initiative had to make sense of the existing system landscape, turn fragmented journeys into a usable mobile experience, test that experience with the people who would use it and define how the architecture could scale.

Key Challenges

1. Fragmented system landscape:
Multiple disconnected store systems had to be assessed and prioritized before a coherent journey could be designed.

2. Inconsistent user journeys:
The initiative needed a shared information architecture and experience model across store tasks.

3. Unvalidated design choices:
The proposed experience needed direct feedback from target users before it could guide later implementation decisions.

4. No convergence roadmap:
The retailer required a target architecture, integration patterns and a rollout plan for future implementations.

Solution

A user-tested path to mobile convergence

NTT DATA combined discovery, experience design, usability testing and architecture planning. The work connected what happens on the store floor with the technical decisions needed to support future rollout.

Systems and journey discovery

Inventoried the current systems, mapped store journeys and prioritized the must-have capabilities for convergence.

Experience architecture

Designed the information architecture, UX flows and visual guidelines for a more coherent mobile journey.

Prototype validation

Built navigable prototypes and refined them through iterative, moderated usability sessions with target users.

Technical roadmap

Defined the target architecture, integration patterns and rollout plan to guide future implementations.

Impact

One experience for associates, one roadmap for IT

The initiative reduced tool fragmentation at the experience-design level and validated the proposed mobile journey with target users. It also gave IT a defined target architecture, integration approach and rollout roadmap. Together, these outputs provide a scalable foundation for future implementations, although the source does not report quantified business outcomes or confirm the extent of production deployment.

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