Profit per square meter, now on the sales floor of 13 department stores in Mexico

Every square meter in a department store has a cost, and the sales team decides what fills each one. A Mexican department store retailer built a report with NTT DATA linking profitability to floor space across 13 stores and 11 divisions. Sales teams use the report to decide on space and follow each action on the floor.
Stores with updated data: 13
Data compiled and refreshed for every store.
Divisions integrated: 11
One view of profit across all divisions
Floor actions: Tracked
Each action agreed with the sales team gets follow-up on the floor.
Profitability report: Visual and predictive
Shows and forecasts profit per square meter.
Profitability per Square Meter
Floor decisions based on profit, store by store
Objectives
Help sales teams make data-driven decisions and raise the value of the sales floor through tools and processes.
Opportunity
Seeing and predicting the relationship between profitability and space gives the team a guide for every floor decision.
Connecting every channel around the customer

The retailer faced the practical challenge of linking disconnected store and digital journeys and turning customer data into personal experiences.

Key Challenges
1: Data spread across divisions. Information from each division was not consolidated per store.
2: No view of profit per square meter. Nobody saw how much each area of the floor earned.
3: No forecast. Teams had no way to predict how a change in space would affect profitability.
4: Floor actions without follow-up. Changes agreed in meetings had no tracking on the sales floor.
Solution
A profitability-per-square-meter report with follow-up

NTT DATA built a report with updated data to visualize and predict the relationship between profitability and square meters, and stayed with the teams through the launch.

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Database preparation

The team compiled updated data from 13 stores and all their divisions.

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Report design

NTT DATA designed the visualization so sales teams read profit per square meter in one view.

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Launch and analysis

The team supported the launch and helped sales leads analyze the first results.

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Action tracking

NTT DATA collected the actions agreed with each store and tracked their execution on the floor.

Impact
One brand experience across channels

The report brings together information from 11 divisions and updated data from 13 stores. Sales teams follow up and execute actions on the floor, and space decisions start from data.

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