

The retailer faced the practical challenge of linking disconnected store and digital journeys and turning customer data into personal experiences.




NTT DATA built a report with updated data to visualize and predict the relationship between profitability and square meters, and stayed with the teams through the launch.
The team compiled updated data from 13 stores and all their divisions.
NTT DATA designed the visualization so sales teams read profit per square meter in one view.
The team supported the launch and helped sales leads analyze the first results.
NTT DATA collected the actions agreed with each store and tracked their execution on the floor.
The report brings together information from 11 divisions and updated data from 13 stores. Sales teams follow up and execute actions on the floor, and space decisions start from data.