Colombian utility team explains a bill to a shop owner after restoring electricity service in a hillside neighborhood.
Report
Utilities
Energy Supply

Continuity no longer ends at the grid

Trust depends on continuity across every handoff.
The grid event may be closed. The customer issue may not be.

For an integrated utility, customer experience becomes an operational discipline when identity, service events, bills, explanations and resolutions remain connected across companies, services and channels.

At a glance

Commercial transformation must move beyond individual channels to preserve customer context across every operational and service handoff.

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Complaints expose cross-domain friction.

Electricity and natural gas providers reported 296,720 complaints in Colombia in 2025. The main causes included third-party charges on bills, service suspension or disconnection, and failures in due process.

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Intake is not the same as resolution.

Superservicios received 48,809 cases through its Te Resuelvo channel in 2025. Of these, 10,559 were classified as positive administrative silence procedures, representing 21.63% of the total.

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Commercial quality is gaining economic weight.

CREG’s draft commercial-quality framework covers complaints, telephone service, abandoned calls, digital responses and billing. It also proposes linking performance to an adjustment of the regulated retail operating margin.

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AI raises the accountability bar.

Colombia’s consumer and data-protection guidance requires AI-enabled services to respect transparency, privacy, security and accountability. In sensitive utility journeys, assistance must remain traceable and subject to appropriate human oversight.

What leaders should do

Select two anchor journeys, one reactive and one planned. Establish the end-to-end baseline, identify where context is lost, define the minimum information that must travel across every handoff and design a controlled 90-day pilot with explicit human, data and regulatory safeguards.

Protect trust across every customer handoff.

Explore how integrated utilities can connect operational events, bills, explanations and resolutions without replacing every core system.

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