- Commodity Management & Trading
- Customer & Marketing Strategy
- Digital Engineering
- Station Studio
- Supply Chain & Industry 5.0
- Sustainability
Commodity Management & Trading
Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.
Customer & Marketing Strategy
Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.
Digital Engineering
Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.
Station Studio
Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.
Supply Chain & Industry 5.0
Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.
Sustainability
Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.
Business Talk
Winning in the Age of High Commissions
Reducing dependency on intermediaries while growing direct engagement
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High OTA commissions erode margins and loyalty.
Why winning in the age of high commissions?
Sales channels in 2025 hospitality are dominated by OTAs, charging 15-25% commissions that squeeze margins
Direct engagement models increase profitability, loyalty, and control over customer data. The aim is to control the relationship through direct growth strategies.
Key benefits
Margin protection
Loyalty growth
Channel conflict
Marketing efficiency
How NTT DATA helps
01
Direct channel strategies
02
Marketplace models
03
Growth analytics
04
MarTech platforms
05
Governance
Proven impact
Distribution economics improved
Results that matter
Travel planning & distribution organizations achieve measurable improvements:
Direct sales
Increased share
Commission costs
Reduced
CLTV
Improved
