Blockchain-enabled traceability for sustainable tuna exports

A leading seafood exporter enhanced product transparency and sustainability credentials through an end-to-end blockchain traceability solution.

Traceability

End-to-end coverage

Standards

GS1 and GDST integrated

Data

Centralized blockchain ledger

Proving legal and sustainable origin across global markets

As a leading tuna exporter, the organization required transparent lifecycle tracking, including environmental and regulatory data.

Objectives

Ensure full product traceability. Integrate sustainability certifications and permits. Increase market trust and product value.

Opportunity

International markets increasingly demanded verified sustainability and traceability in seafood supply chains.

Driving Complex Global Transformations

Proven delivery overcoming complex multi-country business challenges

Key Challenges

Fragmented supply chain data

Multiple regulatory frameworks

Need for tamper-proof, shared information

Solution

Implemented NTT DATA Value Chain Traceability proprietary platform

Adaptation to GS1 standard and GDST sustainability protocol

Centralized lifecycle information in a secure repository

Impact

Trust, transparency, and competitive differentiation

Strengthened brand credibility in export markets.

Improved data management efficiency.

Elevated traceability and transparency as value drivers.

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