- Commodity Management & Trading
- Customer & Marketing Strategy
- Digital Engineering
- Station Studio
- Supply Chain & Industry 5.0
- Sustainability
Evolving a Fuel-Centric Business into a Multi-Energy Leader
The energy transition reshaped the competitive landscape, forcing traditional downstream players to move beyond fuel retail and reposition as integrated multi-energy providers. Capturing this opportunity required rethinking the business model, commercial engine, and operating structure to unlock cross-energy growth and long-term relevance.
Proven delivery overcoming complex multi-energy business challenges
Managed and evolved the company’s multi-energy app as the core engine of its ecosystem, scaling to more than 7 million registered users and enabling cross-energy engagement.
Designed and deployed a unified Voice of Customer model covering B2C and B2B segments across stations, EV charging, power, and lubricants, integrating feedback, NPS, social listening, and closed-loop workflows.
Supported the optimization and centralization of customer service processes across an increasingly complex multi-energy ecosystem, improving efficiency and scalability.
Accelerated the integration of new energy businesses into the multi-energy journey by operating and optimizing back-office processes for self-consumption, renewables, and electricity.
Accelerated gas & power customer growth from early-stage retail presence to multi-million customer base
Service stations converted into multi-energy acquisition platforms, driving significant share of new electricity customers
Unified loyalty ecosystem reaching millions of registered users
Reduction in back-office OPEX through shared services and process optimization
Deployment of a cross-business VoC model managing millions of annual interactions
Enhanced cross-sell performance through integrated CRM and data intelligence
Improved operational efficiency through centralized transaction and retail control
success stories
