B2B Collaborative Platform

When everyday transactions move slowly, the relationship feels the strain on both sides. A consumer goods company serving the catering channel replaced fragmented interactions with a collaborative platform on SAP Cloud Platform, giving customers and internal teams a shared, real-time view of information while simplifying transactional and administrative work.
A foodservice supplier delivers packaged goods to a commercial kitchen as catering staff receive the order at the loading entrance.
Shared visibility
The same information in real time
Information consistency
A more aligned view across parties
Customer connection
Stronger bonds with catering customers
Administrative relief
Fewer routine administrative tasks
A catering manager and supplier representative confirm a delivery together beside organized foodservice supplies, reflecting shared information and smoother coordination.
From slow transactions to a collaborative B2B platform

One shared digital space, built to make the catering relationship more visible, consistent and responsive.

Slow transactions and limited visibility into shared information were creating friction across the catering channel.
目的
The initiative set out to improve the experience of catering customers and the teams serving them by making interaction smoother and more efficient. The business priority was to address slow transactional processes, improve access to information shared between both parties and reduce the administrative work surrounding day-to-day exchanges, without losing sight of the customer relationship behind each transaction.
機会
Digitizing the relationship created an opportunity to move beyond a sequence of isolated transactions. A collaborative platform could give customers and internal teams a common information environment, reduce avoidable friction and create a more consistent basis for working together. In a channel shaped by frequent operational exchanges, that shared foundation could support a stronger relationship while making routine processes easier to manage.
Friction across the catering channel

The initiative needed to improve four connected aspects of the relationship, each affecting how quickly and confidently customers and internal teams could work together.

主な課題
Restaurant receiving staff wait beside a delayed foodservice delivery while paper invoices are checked at the back-of-house entrance.
1: Slow transactional processes
Everyday exchanges were taking too long, limiting the fluidity the channel needed.
A foodservice warehouse picker checks an incomplete order list among long aisles of packaged catering goods and produce.
2: Limited shared visibility
Information was not equally visible to both parties, making alignment harder to sustain.
A foodservice operations administrator works through delivery notes, invoices and order forms with catering supplies visible beyond the dispatch office.
3: Heavy administrative burden
Routine interactions generated administrative work that weighed on internal processes.
A catering manager and supplier representative resolve an order discrepancy while staff prepare a hotel banquet service.
4: Uneven interaction experience
The initiative required a user experience designed around smoother collaboration for customers and internal teams.
解決策
A user-centred collaborative platform on SAP Cloud Platform

NTT DATA designed and implemented a collaborative platform that brought shared information and key interactions into one digital environment. The approach combined user-experience design with process optimization on SAP Cloud Platform.

チェックアイコン
Faster transactional workflows

The platform was designed to replace slow interactions with a more efficient digital transaction flow.

チェックアイコン
A shared information view

Customers and internal teams were given access to the same information in real time, improving visibility and consistency.

チェックアイコン
Simplified administration

Transactional and administrative processes were optimized to reduce the weight of routine tasks.

チェックアイコン
User-centred cloud delivery

NTT DATA designed the experience around channel users and implemented the solution on SAP Cloud Platform.

影響
A smoother, more connected channel relationship

Customers and internal teams can now work from the same information in real time. The platform has improved the visibility and consistency of that information, strengthened the bond with customers, supported more efficient transactions and reduced administrative tasks. The source provides qualitative outcomes only, so these benefits should not be presented as measured performance gains until supporting evidence is confirmed.

注目の成功事例
デジタル化されたサービス管理による現場業務の強化と、コネクテッドワーカー技術による安全性の向上
すべての成功事例を見る
小売
A pharmacy retailer grows average ticket by 8% and lab services sales by 18%
Pharmacy and health retailers compete on the visit itself: the counter, the advice, the lab test. This retailer measured its digital maturity with NTT DATA, organized more than 16 initiatives into cross-functional work cells and tracked each result. Average ticket rose 8% and lab and diagnostic services sales grew 18%.
A pharmacy retailer grows average ticket by 8% and lab services sales by 18%
小売
Micro segmentation next best product
For a retailer, a customer segment too broad to act on leaves sales teams guessing what to offer next. Working with NTT DATA, a retailer rebuilt its segmentation with advanced analytics and a clustering model, calculated purchase potential for 600,000 customers and turned the results into 128 Next Best Product initiatives.
Micro segmentation next best product
ドラッグ