All Foundries

商品管理と取引

データに基づくインサイトと、セキュアで機動性の高いプラットフォームにより、グローバルな商取引を支えるトレーディングエコシステムを変革します。

顧客とマーケティング戦略

パーソナライズされたつながりある体験を通じて顧客エンゲージメントを再構築し、信頼と長期的な価値を築きます。

デジタルエンジニアリング

アイデアをスケーラブルなデジタルソリューションへと転換し、デザイン・テクノロジー・エンジニアリングの力で加速させます。

ステーション・スタジオ

デジタルイノベーションでモビリティハブを再定義し、移動中の人々と企業に、よりスマートでサステナブルな体験を創出します。

サプライチェーン＆インダストリー5.0

変化を予測し、目的を持って効率性を実現する、強靭で知的な供給ネットワークを構築します。

サステナビリティ

責任あるイノベーションを推進し、組織がネットゼロ目標を達成し、将来の世代に良い影響をもたらすよう応援します。

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Four business units, one technology roadmap after the merger

After an acquisition, a retail group ran four business units on four technology stacks. NTT DATA mapped processes, applications, ERP, CRM and infrastructure across all of them and designed a low-risk transition roadmap. The group now works from a prioritized portfolio of initiatives, with synergies identified for each unit.

Four business units, one technology roadmap after the merger

小売

A pharmacy retailer grows average ticket by 8% and lab services sales by 18%

Pharmacy and health retailers compete on the visit itself: the counter, the advice, the lab test. This retailer measured its digital maturity with NTT DATA, organized more than 16 initiatives into cross-functional work cells and tracked each result. Average ticket rose 8% and lab and diagnostic services sales grew 18%.

A pharmacy retailer grows average ticket by 8% and lab services sales by 18%

お問い合わせ

Mobile loyalty: giving customers a reason to open the app between purchases

For a retail brand, loyalty is built long before and long after the purchase, in every moment customers choose to interact with it. Working with NTT DATA, a retail brand made a scalable mobile platform its primary customer interaction channel, combining smart loyalty, content and community to strengthen affinity and accelerate its digital transformation.

Engagement: Higher Engagement and Affinity

Customers interact more often and more personally with the brand.

Digitalisation: Accelerated Mobile Adoption

The app becomes the brand's primary interaction channel.

Loyalty: Personalised Rewards

Stronger loyalty driven by tailored rewards and campaigns.

Scalability: Modular Architecture.

A platform ready for future growth, community and innovation.

A mobile channel that turns every interaction into a personal connection

The brand needed to move beyond purely transactional relationships, closing engagement gaps across digital touchpoints and building a direct, personalised channel that could strengthen customers' emotional connection with the brand.

目的

he initiative set out to strengthen the customer's emotional connection with the brand and leverage mobility to accelerate digital transformation and engagement. The ambition was not only to launch an app, but to make mobile the place where customers discover, interact and feel rewarded by the brand.

機会

Mobile could become the primary channel for personalised interaction rather than a secondary touchpoint. With a modular platform now in place, the brand can keep adding loyalty mechanics, content and community features, and continue deepening its relationship with customers over time.

Closing engagement gaps across every customer touchpoint

The brand faced the practical challenge of building a stronger, more emotional relationship with customers while covering their digital needs and creating a platform able to grow with the business.

主な課題

1: Weak emotional connection. The relationship between customers and the brand was mainly transactional, with little to keep them engaged between purchases.

2: Uncovered digital touchpoints. Customers' needs across digital touchpoints were not fully covered, leaving gaps in the experience.

Retail technology team managing tightly connected platform components and release dependencies that make new features and higher usage difficult to scale.

3: No scalable platform. There was no modular platform capable of supporting new features, higher usage and future growth.

4: Generic loyalty experience. Rewards and campaigns were not personalised enough to make customers feel recognised and valued.

解決策

A modular mobile platform with loyalty, content and community

NTT DATA diagnosed engagement gaps, designed a scalable mobile platform as the primary customer interaction channel and implemented smart loyalty, content and community capabilities.

Assessed customer journeys and engagement opportunities

Analysed how customers interact with the brand across touchpoints, identifying where engagement was lost and where mobile could add the most value.

Designed the mobile app, loyalty mechanics and campaigns

Created the app experience together with smart loyalty mechanics and campaign features that reward customers in a personalised way.

Implemented product, service and content modules

Added information modules for products, services and content, giving customers more reasons to open the app beyond buying.

Built a scalable, modular architecture for community

Delivered a modular architecture that supports community creation and makes it easy to add new features as the brand grows.

影響

A platform for ongoing engagement

The brand now owns a direct, personalised channel to its customers. The mobile platform has increased customer engagement and brand affinity, accelerated digitalisation through mobile adoption and strengthened loyalty with personalised rewards and campaigns. Built on a modular architecture, it is ready to support future growth, new community features and continued innovation.

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