All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

商品管理と取引

データに基づくインサイトと、セキュアで機動性の高いプラットフォームにより、グローバルな商取引を支えるトレーディングエコシステムを変革します。

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

顧客とマーケティング戦略

パーソナライズされたつながりある体験を通じて顧客エンゲージメントを再構築し、信頼と長期的な価値を築きます。

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

デジタルエンジニアリング

アイデアをスケーラブルなデジタルソリューションへと転換し、デザイン・テクノロジー・エンジニアリングの力で加速させます。

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

ステーション・スタジオ

デジタルイノベーションでモビリティハブを再定義し、移動中の人々と企業に、よりスマートでサステナブルな体験を創出します。

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

サプライチェーン＆インダストリー5.0

変化を予測し、目的を持って効率性を実現する、強靭で知的な供給ネットワークを構築します。

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

サステナビリティ

責任あるイノベーションを推進し、組織がネットゼロ目標を達成し、将来の世代に良い影響をもたらすよう応援します。

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Robotics Cloud Platform

Manufacturers often run robots from several providers, and every brand demands its own specialist skills. NTT DATA built the Robotics Cloud Platform, an agnostic control layer for robotic arms independent of proprietary systems. ROS and a digital twin simulate each movement, and AI adds new skills before a robot reaches the production line.

Robotics Cloud Platform

Multi-UAV system for autonomous inspection

Critical infrastructure and private areas need constant watching, and fixed surveillance leaves gaps across large sites. NTT DATA applied artificial intelligence to build a multi-UAV system for autonomous patrolling. Reinforcement learning optimizes every flight path, and computer vision designed for bad weather keeps inspection results reliable.

Multi-UAV system for autonomous inspection

お問い合わせ

ビジネス・トーク

ロイヤルティとCX2030研究

Turn loyalty into a growth system that recognizes what customers value, adapts to changing needs, and creates stronger reasons to stay

会議のスケジューリング

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A reward can win a purchase. Relevance earns the next choice

WHY THIS “LOYALTY AND CX2030 STUDY” CHALLENGE?

The next loyalty advantage is felt, not counted

Transactional loyalty programs are losing relevance in a market shaped by abundant choice and constant stimulation. The opportunity is to combine customer data, personalization, purpose and emotional insight into experiences that feel more relevant at the moments that matter strengthening retention, share of wallet and lifetime value. Current NTT DATA research reinforces that direction, with customer experience evolving toward more proactive, predictive engagement while emotional connection remains an important differentiator

主なメリット

Make Loyalty Worth More Than the Reward

Loyalty grows when customer value and business value reinforce one another—personalization improves relevance, emotional insight adds meaning, and ecosystem design extends value beyond a single transaction

Give customers better reasons to return

Personalize benefits and experiences around real preferences so loyalty supports stronger retention and customer lifetime value

Turn recognition into belonging

Activate emotional drivers, relevant benefits and purpose so customers feel understood not simply rewarded for another transaction

Let the ecosystem widen the value

Design complementary benefits and partnerships that extend relevance for customers while creating new paths to monetizable value

Measure the reasons behind the behavior

Combine KPIs with qualitative signals to understand sentiment, trust and emotional value behind engagement

NTTデータから得られる支援

Set the loyalty ambition

Align loyalty strategy with CX2030 priorities, customer expectations and business goals defining what the program should achieve before deciding how it should operate

Two people collaborate at a wooden table, using a smartphone beside sticky notes and app wireframe sketches, with a bright window and orange backdrop behind them.

Turn customer data into useful relevance

Connect data and personalization capabilities so benefits and experiences can respond more intelligently to customer preferences, behaviors and changing needs

Design value customers can feel

Shape benefits, recognition and ecosystem propositions around practical and emotional drivers creating a loyalty experience with meaning beyond discounts or points

Smiling retail associate in a navy shirt shows a handheld device to an older customer in an orange-and-blue mobile phone store.

Measure beyond the transaction

Connect KPI and ROI frameworks with qualitative insight to understand not only what customers do, but what builds trust, satisfaction and attachment

Keep loyalty continuously evolving

Treat loyalty as a living system, not a static program continuously refine experiences, benefits and personalization as customer expectations and behaviors evolve

More relevance. Stronger attachment. Customer value that grows over time

重要な結果

When Loyalty Becomes a Growth Signal

The source identifies three core measures for tracking whether loyalty is creating stronger customer and business value

Keep more customers choosing you – Retention rate increased

uild greater continuity across the relationship by making loyalty more relevant to individual needs and motivations experiences that reduce churn and reinforce long-term commitment

Grow value across the relationship – CLTV improved

Create more opportunities for long-term value by linking recognition, personalization and benefits to the wider customer experience

Create more reasons to return – Engagement frequency higher

Keep loyalty active between transactions with experiences and benefits that remain useful, timely and personally meaningful

Strengthen emotional connection – Loyalty depth increased

Go beyond transactions by reinforcing trust, recognition and meaningful interactions that make the relationship feel more valuable over time

Create loyalty that keeps delivering value long after the reward is redeemed

Build loyalty that earns the next choice

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