AI Revolution — 80% faster customer service in automotive distribution

How Generative AI and Agentforce transformed sales operations and contact center productivity for Spain's leading automotive distributor.
A leading automotive distributor serving over 1M customers annualy faced critical challenges in sales efficiency and contact center productivity
Executive summary
NTT DATA implemented Salesforce Data Cloud, Einstein, and Agentforce with AI-powered automation for stock recommendations, call summaries, and case management.

The results were 80% reduction in response times, 67% faster email drafting, and dramatic improvements in customer satisfaction across all channels.

80%
Time savings in stock vehicle offer generation
81%
Faster case email drafting process
85%
2. Faster case email drafting process
97%
2. Time savings in stock vehicle offer generation
98%
3. Time savings in stock vehicle offer generation
80%
3. Time savings in stock vehicle offer generation
Real-time inventory access – Check stock levels, prices, and product information instantly during customer interactions
Why empowered attendants and digital-enabled tools?
Sector
Automative distribution
Profile
Top 3 Spanish automotive distributor with 460+ employees, representing 5 premium brands across Spain and Balearic Islands
Mobile technology liberates attendants from fixed terminals, enabling service anywhere on forecourt

Processing fuel and shop transactions, checking inventory and resolving issues from smartphones. Digital training platforms deliver continuous learning at scale while customer-centric tools provide real-time access to purchase history, preferences, recommendations enabling truly personalized service delivery.

Key Challenges
Mobile transaction processing – Attendants complete fuel and shop sales from anywhere using smartphones, eliminating queue bottlenecks
Real-time inventory access – Check stock levels, prices, and product information instantly during customer interactions
The solution
We designed and deployed a comprehensive Generative AI
We designed and
deployed
a comprehensive
Generative AI

Using Salesforce Data Cloud, Einstein for Service, and Agentforce to create an intelligent automation layer across sales and customer service operations.

Technology stack
The architecture integrated existing CRM systems while establishing a scalable foundation for future AI capabilities.

Salesforce Data Cloud for unified customer data management, Einstein for Service with AI-powered case handling, Agentforce for autonomous agent capabilities, semantic search vectorization for stock inventory, Amazon switchboard integration for voice services, and native Email Composer with AI generation.

Implementation approach
01
Data Cloud implementation

Multi-channel integration, and foundational AI model training using historical customer interactions.

02
Stock Vehicle Recommendation

Engine with semantic search, automated email draft generation, and call summary capabilities deployed to pilot groups.

03
Case summary automation

Full contact center rollout, Agentforce activation, and continuous optimization protocols across all brands.

Our differentiating value
Combined deep automotive industry expertise with Salesforce platform mastery.

The implementation included comprehensive agent training programs (120+ hours of certification), prompt engineering optimization and 24/7 hypercare support during critical rollout phases. Our co-creation methodology ensured VGED teams were active participants throughout, building internal capability for long-term platform evolution and innovation.

Intelligent Operations

Designed conversational workflows to support control room decision-making.

Integrated real-time operational data from SCADA and production monitoring systems into the agents.

Automated routine tasks (incident ticket creation, reporting, log updates) to reduce manual workload.

Enabled predictive alerts to operators based on historical patterns and anomalies.

Results that matter
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+45% in employee satisfaction scores

Enhanced safety for people and infrastructure.

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-25% in training costs through digital delivery

Performance optimization that evolves with your transformation journey.

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-25% in training costs through digital delivery

Performance optimization that evolves with your transformation journey.

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