Blockchain-enabled traceability for sustainable tuna exports

A leading seafood exporter enhanced product transparency and sustainability credentials through an end-to-end blockchain traceability solution. 
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Traceability
End-to-end coverage
Standards
GS1 and GDST integrated
Data
Centralized blockchain ledger
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Proving legal and sustainable origin across global markets 
As a leading tuna exporter, the organization required transparent lifecycle tracking, including environmental and regulatory data.
Objectives
Ensure full product traceability. Integrate sustainability certifications and permits. Increase market trust and product value.
Opportunity
International markets increasingly demanded verified sustainability and traceability in seafood supply chains. 
Driving Complex Global Transformations

Proven delivery overcoming complex multi-country business challenges

Key Challenges
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Fragmented supply chain data
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Multiple regulatory frameworks
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Need for tamper-proof, shared information
Solution
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Implemented NTT DATA Value Chain Traceability proprietary platform 

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Adaptation to GS1 standard and GDST sustainability protocol 

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Centralized lifecycle information in a secure repository 

Impact
Trust, transparency, and competitive differentiation

Strengthened brand credibility in export markets. 

Improved data management efficiency. 

Elevated traceability and transparency as value drivers. 

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