Commercial excellence driven by customer-centric growth in Europe

A leading agri-inputs company transformed commercial performance by redefining customer engagement, channels, and experiences around farmer needs and evolving regulatory landscape

Reach

Expanded channels

CX

Improved engagement

Growth

Demand uplift

From product selling to farmer-centric commercial excellence

The client faced fragmented customer journeys, limited digital reach, and increasing pressure to differentiate beyond product performance and to comply with stringent and evolving regulatory requirements

Objectives

Strengthen B2B and B2C relationships, expand customer reach, and drive sustainable demand growth.

Opportunity

Shifting farmer expectations, digital adoption and complex and changing regulatory framework required agri-input companies to rethink how they engage, sell, and build trust.

Driving Complex Global Transformations

Proven delivery overcoming complex multi-country business challenges

Key Challenges

Limited digital touchpoints constrained awareness and engagement

Fragmentation of customer experience caused by previous M&A operations

Focus on the defense of Market Share with a weaker portfolio

Solution

Defined a 6-year vision relying on current farmer needs, regulatory evolution and innovation trends from all over the world, also beyond agricultural sector

Designed a mid-term transformation roadmap focusing on digital demand generation, online interactions and advisory, loyalty and transformation of field