Data Academy

A department store retailer in Mexico worked with NTT DATA to build an interdisciplinary analytics academy that moves data capability closer to the business. The initiative defined four training profiles, a competency framework, a tailored curriculum and a pilot with 28 collaborators, creating an execution model ready to scale.
Interdisciplinary retail team walking through a modern department store before opening.
4 training profiles
Defined for tailored learning
30+ learning hours
Planned for each profile
28 pilot participants
Reported in the source overview
Scale-ready model
Curriculum and execution model
Cross-functional retail team using shared data during a department store floor walk.
From data tools to data capabilities: an in-house analytics academy
Data investments move closer to value when business teams can use them.
Objectives
Develop business capabilities to maximize the value of data.
Opportunity
Build a repeatable learning model that can extend data literacy across the business as the academy scales.
Building capability around the platform

The initiative needed to turn a broad data ambition into a learning model that reflected different roles, established a shared capability baseline and could move from pilot to scale.

Key Challenges
Three department store colleagues from different roles comparing paper learning materials on the sales floor.
1: Role-specific learning needs
Training needed to reflect distinct responsibilities instead of treating every learner as the same.
Hands arranging data charts, color samples and retail planning materials on a merchandising table.
2: Shared capability baseline
The academy required a competency framework to define what each profile needed to learn.
Data specialist leading a practical analytics workshop in a department store stockroom.
3: Curriculum and delivery design
The initiative needed a structured curriculum and execution model for more than 30 hours of personalized learning per profile.
Retail employee and data mentor connecting a tablet insight to a home-goods display.
4: Pilot before scale
The model had to be implemented and evaluated with an initial participant group before wider rollout.
Solution
An interdisciplinary academy designed around business roles

NTT DATA brought together data specialists at different levels to shape the academy from profile design through pilot evaluation and scaling.

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Four learning profiles

Identified four training profiles so learning could be aligned to different business needs.

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Competency framework

Defined the capabilities required for the academy and connected them to each training profile.

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Personalized curriculum

Designed the training curriculum and execution model, with more than 30 hours of personalized learning for each profile.

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Pilot and scale path

Implemented and evaluated a pilot with 28 collaborators, then prepared the curriculum and execution model for scaling.

Impact
Data literacy becomes an internal capability

The initiative established a structured way for the retailer to grow its own data capability. With four profiles, personalized learning paths and a pilot implemented and evaluated, the curriculum and execution model provide a foundation for scaling the academy.

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