All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Retail

From satisfaction surveys to EBITDA: closing the loop on customer pain points

A department store retailer in Mexico turned a biannual NPS programme into a closed-loop customer listening mechanism, connecting feedback to pain-point initiatives and incremental EBITDA.

From satisfaction surveys to EBITDA: closing the loop on customer pain points

Retail

Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.

Unified returns management

Contact

Data Use Case Roadmap

A retailer worked with NTT DATA to assess data maturity across four strategic axes, define a 3–5 year target model and turn critical data and analytics needs into a sequenced agenda. The engagement identified 18 initiatives and characterized and selected three priority use cases, giving the organization a grounded starting point for its data-driven journey.

Wide view of a modern grocery retailer with shoppers, store associates, produce, refrigerated aisles and replenishment activity.

18 initiatives

Identified for the roadmap

3 use cases

Characterized and selected

4 data axes

Included in the maturity diagnosis

3-5 years

Target maturity horizon

A retail department lead coordinates teams serving shoppers, restocking products and preparing orders in a bright store.

From data maturity diagnosis to an 18-initiative roadmap

Useful data was already present. The missing link was a value path.

Objectives

Generate business value through use cases grounded in the four strategic data axes, while beginning the shift toward a data-driven company.

Opportunity

Use the organization’s existing useful data as the starting point for business results, then move from assessment toward implementation through a prioritized roadmap.

Turning useful data into a governed path to value

The organization had useful data, but the initiative needed a shared basis for deciding where to focus. Four requirements shaped the work.

Key Challenges

A retail operations lead and data specialist examine inventory and scan cartons in a store receiving area.

1: No common maturity baseline
The initiative required a diagnosis of current maturity across the four strategic data axes.

High-angle view of a retail distribution hub with storage, conveyors, loading lanes and teams coordinating product flow.

2: No agreed target model
A desired maturity state needed to be defined for the next three to five years.

Hands arrange planning cards around a detailed retail floor map beside a barcode scanner and product samples.

3: Critical needs not sequenced
Data and analytics needs had to be translated into a coherent portfolio of initiatives.

Store associates handle shelf replenishment, order preparation and stock checks in a grocery fulfillment area.

4: Use cases not prioritized
Candidate use cases needed to be characterized and selected so the organization could decide where to begin.

Solution

Diagnose the present, define the destination, sequence the move

NTT DATA combined maturity assessment, target-state definition, initiative planning and use-case prioritization into one decision path. Each intervention answered a specific requirement.

Four-axis maturity diagnosis

Assessed current maturity across the four strategic data axes to establish the starting point.

Three-to-five-year target model

Defined the target maturity model for the next three to five years, giving the organization a destination for its data evolution.

18-initiative roadmap

Designed a roadmap of initiatives aligned to critical data and analytics needs.

Three priority use cases

Characterized and selected three use cases to focus the next stage of implementation.

Impact

A clearer starting point for a data-driven journey

The work gave the organization a defined starting point and direction. It identified 18 data initiatives, characterized and selected three use cases, established a roadmap for implementation and set a target maturity model for the next three to five years.

Drag