All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Retail

From satisfaction surveys to EBITDA: closing the loop on customer pain points

A department store retailer in Mexico turned a biannual NPS programme into a closed-loop customer listening mechanism, connecting feedback to pain-point initiatives and incremental EBITDA.

From satisfaction surveys to EBITDA: closing the loop on customer pain points

Retail

Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.

Unified returns management

Contact

Embedded Partner Commerce

Commerce growth did not have to start with another destination. A consumer electronics retailer brought its digital shopping experience into a partner platform through an embedded iFrame microsite, creating a new sales channel within an audience the partner already served.

Customer browsing an embedded consumer electronics storefront within a partner platform on a laptop.

New channel

Digital sales channel live on the partner platform

Reach

Increased visibility across the partner customer base

Experience

Seamless, branded shopping for partner customers

Operations

Centralized tracking, billing and analytics

Embedded commerce that meets customers where they already are

The retailer extended its eCommerce presence beyond its own website by embedding a complete shopping journey inside a partner platform. Customers could browse the catalogue and move through the commerce flow without leaving the partner environment, while the retailer retained a branded experience and the operational capabilities needed to manage orders, reporting and catalogue updates.

A new digital sales channel inside a partner's platform

Objectives

Strengthen partner-channel sales presence with a seamless brand experience and enable new digital revenue through integrated, partner-led eCommerce. The ambition was to make the retailer's proposition available within the partner environment without fragmenting the shopping journey, while supporting the core commerce processes required to operate the channel.

Opportunity

The partner already had an established customer base and digital environment. Embedding the retailer's catalogue there created an opportunity to reach those customers at an existing point of engagement, allowing them to shop without being redirected to a separate site. The model also opened a partner-led route to digital sales while preserving a recognizable retailer experience.

One network, many local markets

The initiative had to turn highly local pricing conditions into a consistent decision process that could work across two countries and more than 130 stations.

Key Challenges

Retail specialist reviewing product catalogue updates and channel analytics for an embedded commerce operation.

1: Partner rules on payments and user flows
The solution had to comply with the partner's payment methods, user flows and platform requirements.

UX designers reviewing an embedded electronics storefront and navigation within a partner platform.

2: Brand experience inside an iFrame
The microsite needed to reflect the retailer's digital experience while operating within the partner environment.

Customer completing an online purchase on a smartphone, with a digital shopping cart and checkout confirmation displayed on screen.

3: Tracking, billing and returns across two platforms
Order management, billing, returns and analytics had to work across the retailer's and partner's systems.

Customer receiving an online purchase from a delivery courier at her home, representing the completion of a seamless digital commerce journey.

4: Scalability and ongoing catalogue updates
The embedded channel needed back-office support for dynamic catalogue updates and ongoing operation as the offer evolved.

Solution

A full eCommerce flow embedded via iFrame

NTT DATA designed an embedded microsite mirroring the retailer’s digital experience and implemented the full eCommerce flow within the partner platform.

Analysis of partner constraints

Assessed partner rules covering payments, user flows and platform requirements to define the embedded commerce approach.

Design of the iFrame microsite

Designed the UX, catalogue structure and navigation to provide a branded shopping experience within the partner platform.

Integration of the end-to-end eCommerce flow

Integrated login, cart, checkout, payments and order management so customers could complete the journey within the embedded experience.

Back-office and catalogue management

Implemented reporting, returns handling and dynamic catalogue updates to support ongoing channel operations.

Impact

A new embedded revenue stream

The retailer established a digital sales channel on the partner platform, increasing visibility across the partner customer base and providing a seamless branded shopping experience. The operating model also centralized tracking, billing and analytics. The source does not publish quantified commercial or customer-experience results.

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