Retail Media Strategic P&L Pillar
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Retail Media Strategic P&L Pillar

SUBHEADLINE: Unlocking high-margin growth by monetizing first-party data and owned channels through scalable retail media ecosystems.
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Retailers struggle to unlock the full value of their data and traffic, leaving high-margin retail media underdeveloped or fragmented
WHY THIS “RETAIL MEDIA STRATEGIC P&L PILLAR” CHALLENGE?
From trade spend to monetized data ecosystems

Retail media shifts value from low-margin discounting to high-return advertising powered by first-party data

Key benefits
Where retail media creates strategic advantage

The shift from support to core profit

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Data remains under-monetized

First-party data is not fully leveraged as a revenue-generating asset

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Fragmented operating models limit scale

Disconnection across marketing, merchandising, and e-commerce slows execution

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Retail media treated as a side initiative

Lack of integration prevents it from scaling as a core business model

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Pricing power is not fully realized

Without closed-loop measurement, advertisers cannot justify premium investment

How NTT DATA helps

01
Design scalable retail media ecosystems

Define value proposition, revenue models, and roadmaps to enable structured growth

Design scalable retail media ecosystems
02
Monetize first-party data effectively

Leverage deterministic purchase data to increase advertiser ROI and pricing power

Monetize first-party data effectively
03
Build integrated technology and data stacks

Connect ad tech, data platforms, and measurement for end-to-end execution

Build integrated technology and data stacks
04
Establish governance and operating models

Align teams and processes to scale retail media beyond isolated pilots

Establish governance and operating models
05
Activate omnichannel media inventory

Turn physical and digital assets into high-yield advertising formats

Activate omnichannel media inventory
Transforming retail assets
Proven impact
Transforming retail assets into high-margin revenue streams
Results that matter
Business impact from scaling retail media capabilities
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60–80% gross margins in retail media
  • Significantly higher than traditional retail margins, driving profit expansion
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+10 omnichannel media formats enabled

Creation of scalable inventory across digital and physical touchpoints

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+120 screens deployed across network

Activation of in-store media channels to monetize physical traffic

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640 retail media branches activated

Scaled execution across locations, enabling consistent monetization

Unlock Data Monetization

Approaches that drive ROI

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