リテールメディア戦略的損益管理部門
Trade spend buys visibility. Retail media builds margin. The shift isn’t just about advertising — it’s about who controls the monetization of your customer relationship
Where retail media becomes a core profit driver
Turn deterministic purchase signals into a revenue-generating asset — not just a marketing input
Connect marketing, merchandising, and e-commerce into an integrated retail media engine that executes at scale
Position it, fund it, and measure it as a P&L — not a side initiative that competes for attention
Give advertisers the proof they need to invest more — and the confidence to keep coming back
NTTデータのサポート体制は？
Value proposition, revenue models, and roadmap defined — so growth is structured, not improvised
Deterministic purchase data leveraged to increase targeting precision and justify premium pricing
Ad tech, data platforms, and measurement integrated for seamless end-to-end execution
Teams aligned, processes defined, and operating models built to grow — not just test
Physical and digital assets activated as high-return advertising formats across every touchpoint
従来の小売マージンを大幅に上回り、利益拡大を牽引しています
デジタルおよび物理的なタッチポイント全体における、拡張可能な在庫基盤の構築
実店舗への来客を収益化するための店内メディアチャネルの活用
拠点横断での展開を拡大し、一貫した収益化を実現
Start the conversation that turns your first-party data and owned channels into a high-margin P&L — built to scale beyond the first campaign. →
