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All Foundries

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Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

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Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

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Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

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Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

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Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

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Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

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Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

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Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

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43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

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43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

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Business Talk

Smart Retail Media & In-Store Engagement

Turning physical and digital touchpoints into measurable, monetizable media assets

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Retail media is a high-value asset, but remains underutilized across station environments.

Why smart retail media & in-store engagement?

Smart retail media integrates screens, data, and activation across physical and digital touchpoints.

This positions stations as retail media networks that generate incremental revenue and measurable partner value.

Key benefits

Increased revenue through targeted advertising

Enhanced customer engagement and experience

Real-time content and campaign optimization

Data-driven insights and performance measurement

How NTT DATA helps

01

Retail media platforms

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02

In-store and digital media activation framework

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03

Measurement, attribution, and performance analytics

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04

Governance models

A man uses a phone and item at a self-checkout kiosk in a bright orange-lit convenience store, with refrigerated shelves and blurred shoppers behind him.

Man taps a large digital kiosk inside a bright blue-and-orange station store, while a blurred passerby walks in the foreground.

Proven impact

Media revenue generated

Results that matter

Organizations achieve measurable improvements:

Media revenue

New stream

Conversion

Increased

Partner ROI

Improved

Turn in-store and digital attention into a scalable, measurable retail media business

Monetize retail attention

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