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Business Talk

Winning in the Age of High Commissions

Reducing dependency on intermediaries while growing direct engagement
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High OTA commissions erode margins and loyalty.
Why winning in the age of high commissions?
Sales channels in 2025 hospitality are dominated by OTAs, charging 15-25% commissions that squeeze margins

Direct engagement models increase profitability, loyalty, and control over customer data. The aim is to control the relationship through direct growth strategies. 

Key benefits
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Margin protection 
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Loyalty growth 
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Channel conflict 
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Marketing efficiency 

How NTT DATA helps

01
Direct channel strategies 
Looking up between tall glass office towers at a passenger plane flying across a clear blue sky.
02
Marketplace models 
Two business travelers in suits ride an escalator; a man reads a paper while a woman behind him holds a phone and pulls a cream suitcase.
03
Growth analytics 
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04
MarTech platforms 
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05
Governance 
Team of women managers strategize business growth in a competitive industry
Airport terminal at dusk with passengers by glass walls, planes and service vehicles on the runway, light trails from traffic, and a jet taking off over a city skyline.
Proven impact
Distribution economics improved 
Results that matter
Travel planning & distribution organizations achieve measurable improvements: 
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Direct sales

Increased share 

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Commission costs 

Reduced

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CLTV

Improved

Reduce dependency on intermediaries while growing direct engagement.

Win direct bookings

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