All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Retail

From satisfaction surveys to EBITDA: closing the loop on customer pain points

A department store retailer in Mexico turned a biannual NPS programme into a closed-loop customer listening mechanism, connecting feedback to pain-point initiatives and incremental EBITDA.

From satisfaction surveys to EBITDA: closing the loop on customer pain points

Retail

Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.

Unified returns management

Contact

Fuel Retail Payments Loyalty App

A large physical network can process millions of transactions without creating a lasting customer relationship. This energy retailer set out to change that by bringing payments, loyalty, promotions and customer data into one mobile experience across stations, stores, parking and EV charging. The resulting app grew from zero to more than five million users and now supports 300,000 daily payments.

Customer using a smartphone beside a modern fuel station and convenience store, representing a connected digital retail and mobility journey.

5M+

Users

300,000

Daily payments

460 + 2,000

Stations + additional stores

>€1M/yr

Revenue

Wide view of a modern fuel station with a convenience store, multiple fuel pumps, parking and EV charging facilities at dusk.

Turning everyday payments into a digital customer relationship

The retailer created a mobile channel that connects payment at the pump and in-store purchases with loyalty, promotions and customer data. Built to serve a network spanning fuel stations, additional stores, parking and EV charging, the platform gives customers a single digital touchpoint while extending the retailer’s ability to engage beyond the transaction.

From physical transactions to a five-million-user digital channel

Objectives

The objective was to deliver a customer mobile application capable of operating across 460 stations, 2,000 additional stores, 130,000 parking spaces and 225 EV charging stations. The ambition went beyond digitizing payment. The retailer needed a scalable customer interface that could connect transactions across a broad convenience and mobility network, create a foundation for loyalty and promotions, and support a more direct digital relationship with customers.

Opportunity

Payments at the pump and in-store provided a natural entry point into customers' everyday journeys. By connecting those moments to customer data capture, couponing and loyalty, the retailer could move from largely transactional interactions toward an identifiable digital relationship. The same platform also created a way to bring a large partner ecosystem into that relationship across stations, stores, parking and EV charging, extending the value of the app beyond a single purchase occasion.

Building a digital relationship across a distributed physical network

The programme had to connect a large, diverse operating footprint while introducing customer data, loyalty and partner participation into payment journeys that were previously centered on the physical point of sale.

Key Challenges

1: Scale across a distributed network
The customer experience needed to cover hundreds of stations, thousands of additional stores, parking infrastructure and EV charging locations.

2: Customer data at the point of sale
The existing transaction journey did not provide the customer data capture required to build a direct, persistent digital relationship.

Customer using a mobile checkout at a busy fuel and convenience retail location, representing the complexity of serving a distributed physical network.

3: Connecting partners to the customer relationship
A large partner ecosystem needed to participate in a consistent customer experience rather than remain disconnected from the retailer's digital relationship.

4: One experience across multiple mobility and retail contexts
The app needed to support customer interactions across stations, stores, parking and EV charging through a common digital channel.

Solution

A cloud platform for sales, payments and loyalty

NTT DATA’s Syntphony platform provided cloud sales capabilities for POS and store back office, cloud payment capabilities for mobile, in-store and corporate use, and loyalty and promotions functionality. The programme used payment as the starting point and expanded the digital relationship through customer data, couponing and a broader partner ecosystem.

Start with payment at pump and store

The mobile experience established payment at stations and stores as the entry point into the digital customer journey.

Capture customer data and connect couponing

Customer data capture and couponing were incorporated into the transaction experience to support an identifiable digital relationship.

Build loyalty and promotions into the platform

A loyalty and promotions engine extended the app beyond payment and created additional ways to engage customers.

Extend the ecosystem across mobility and convenience

The platform connected the wider network of stations, stores, parking and EV charging, creating a broader digital ecosystem around the customer.

Impact

A digital channel used at national scale

The app grew from zero to more than five million users and supports 300,000 daily payments. Its footprint covers 460 stations, 2,000 additional stores, 130,000 parking spaces and 225 EV charging stations. The source also reports more than €1 million in annual revenue. Together, these results show the scale at which payments, loyalty and the retailer’s wider mobility and convenience ecosystem now operate through a single customer-facing digital channel.

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