Fuel Retail Payments Loyalty App

A large physical network can process millions of transactions without creating a lasting customer relationship. This energy retailer set out to change that by bringing payments, loyalty, promotions and customer data into one mobile experience across stations, stores, parking and EV charging. The resulting app grew from zero to more than five million users and now supports 300,000 daily payments.
Customer using a smartphone beside a modern fuel station and convenience store, representing a connected digital retail and mobility journey.
5M+
ユーザー
300,000
Daily payments
460 + 2,000
Stations + additional stores
>€1M/yr
収益
Wide view of a modern fuel station with a convenience store, multiple fuel pumps, parking and EV charging facilities at dusk.
Turning everyday payments into a digital customer relationship

The retailer created a mobile channel that connects payment at the pump and in-store purchases with loyalty, promotions and customer data. Built to serve a network spanning fuel stations, additional stores, parking and EV charging, the platform gives customers a single digital touchpoint while extending the retailer’s ability to engage beyond the transaction.

From physical transactions to a five-million-user digital channel
目的
The objective was to deliver a customer mobile application capable of operating across 460 stations, 2,000 additional stores, 130,000 parking spaces and 225 EV charging stations. The ambition went beyond digitizing payment. The retailer needed a scalable customer interface that could connect transactions across a broad convenience and mobility network, create a foundation for loyalty and promotions, and support a more direct digital relationship with customers.
機会
Payments at the pump and in-store provided a natural entry point into customers' everyday journeys. By connecting those moments to customer data capture, couponing and loyalty, the retailer could move from largely transactional interactions toward an identifiable digital relationship. The same platform also created a way to bring a large partner ecosystem into that relationship across stations, stores, parking and EV charging, extending the value of the app beyond a single purchase occasion.
Building a digital relationship across a distributed physical network

The programme had to connect a large, diverse operating footprint while introducing customer data, loyalty and partner participation into payment journeys that were previously centered on the physical point of sale.

主な課題
Customer using a mobile loyalty and payment app at a fuel station, representing digital customer identification and data capture at the point of sale.
1: Scale across a distributed network
The customer experience needed to cover hundreds of stations, thousands of additional stores, parking infrastructure and EV charging locations.
Customer completing a mobile payment for fuel and convenience purchases, with loyalty rewards displayed on screen.
2: Customer data at the point of sale
The existing transaction journey did not provide the customer data capture required to build a direct, persistent digital relationship.
Customer using a mobile checkout at a busy fuel and convenience retail location, representing the complexity of serving a distributed physical network.
3: Connecting partners to the customer relationship
A large partner ecosystem needed to participate in a consistent customer experience rather than remain disconnected from the retailer's digital relationship.
Customer viewing a completed convenience purchase and loyalty benefits on a smartphone, representing a connected retail and partner ecosystem.
4: One experience across multiple mobility and retail contexts
The app needed to support customer interactions across stations, stores, parking and EV charging through a common digital channel.
解決策
A cloud platform for sales, payments and loyalty

NTT DATA’s Syntphony platform provided cloud sales capabilities for POS and store back office, cloud payment capabilities for mobile, in-store and corporate use, and loyalty and promotions functionality. The programme used payment as the starting point and expanded the digital relationship through customer data, couponing and a broader partner ecosystem.

チェックアイコン
Start with payment at pump and store

The mobile experience established payment at stations and stores as the entry point into the digital customer journey.

チェックアイコン
Capture customer data and connect couponing

Customer data capture and couponing were incorporated into the transaction experience to support an identifiable digital relationship.

チェックアイコン
Build loyalty and promotions into the platform

A loyalty and promotions engine extended the app beyond payment and created additional ways to engage customers.

チェックアイコン
Extend the ecosystem across mobility and convenience

The platform connected the wider network of stations, stores, parking and EV charging, creating a broader digital ecosystem around the customer.

影響
A digital channel used at national scale

The app grew from zero to more than five million users and supports 300,000 daily payments. Its footprint covers 460 stations, 2,000 additional stores, 130,000 parking spaces and 225 EV charging stations. The source also reports more than €1 million in annual revenue. Together, these results show the scale at which payments, loyalty and the retailer’s wider mobility and convenience ecosystem now operate through a single customer-facing digital channel.

注目の成功事例
デジタル化されたサービス管理による現場業務の強化と、コネクテッドワーカー技術による安全性の向上
すべての成功事例を見る
小売
Micro segmentation next best product
For a retailer, a customer segment too broad to act on leaves sales teams guessing what to offer next. Working with NTT DATA, a retailer rebuilt its segmentation with advanced analytics and a clustering model, calculated purchase potential for 600,000 customers and turned the results into 128 Next Best Product initiatives.
Micro segmentation next best product
小売
Material shortages, caught before they cost a sale
For a manufacturer and distributor, one missing raw material stops every semi-finished and finished good built on top of the gap. Working with NTT DATA, the company mapped how its materials and products depend on each other and connected stock and purchase order data in one view, spotting shortages early and recovering 2.4% of lost sales.
Material shortages, caught before they cost a sale
ドラッグ