All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Retail

From satisfaction surveys to EBITDA: closing the loop on customer pain points

A department store retailer in Mexico turned a biannual NPS programme into a closed-loop customer listening mechanism, connecting feedback to pain-point initiatives and incremental EBITDA.

From satisfaction surveys to EBITDA: closing the loop on customer pain points

Retail

Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.

Unified returns management

Contact

Gift Registry Digital Experience

A luxury department store retailer in Mexico moved its gift registry from a paper-led service to a minimum digital experience on its website. The initiative created a practical starting point for a more competitive celebration journey and a strategic route toward stronger customer and partner-brand relationships.

A couple and a registry specialist review homeware and celebration gifts in a luxury department store.

Digital baseline

Registry available on the website

Experience target

+10% sales target from improvements

Growth horizon

+300% revenue ambition by 2028

Partner focus

Stronger brand relationships in scope

A customer and store associate work through a paper registry beside year-round celebration gifts and homeware.

From paper registry to a digital celebration platform

A high-emotion customer moment was still anchored in an experience that could not be managed from mobile and lagged current digital market offerings.

Objectives

Update and optimize the digital gift registry experience to compete with current market offerings and strengthen relationships with partner brands.

Opportunity

Use celebration journeys to deepen customer and partner-brand relationships, while creating a phased path toward a best-in-class registry tool and the growth ambitions set for 2028.

Bringing a luxury standard to the digital celebration journey

The retailer needed to make the registry more relevant and convenient for customers, close the gap with market offerings and preserve the partner-brand value around each celebration.

Key Challenges

A couple reviews a digital gift registry on a laptop at home beside tableware and celebration gifts.

1: Customer relevance
Customers did not feel sufficiently understood, valued and supported during an important celebration journey.

A shopper uses a smartphone beside a premium tableware display in a luxury department store.

2: Mobile convenience
The registry could not be managed from mobile, limiting how customers could engage with it.

Hands arrange year-round homeware and textiles from several partner collections on a registry curation table.

3: Digital competitiveness
Current market offerings were ahead of the retailer's gift registry experience.

A customer uses a tablet to review a digital gift registry beside selected homeware in a department store.

4: Partner-brand value
The initiative needed to strengthen the retailer's relationships with the brands participating in the registry ecosystem.

Solution

A phased move from website digitization to category ambition

NTT DATA helped the retailer establish a minimum gift registry experience on the website, shape targeted experience improvements and define a strategic plan for a more advanced registry proposition.

Customer-led experience direction

The improvement agenda focused on a more personalized and seamless celebration journey, aligned with the retailer’s luxury positioning.

Website digitization

A minimum gift registry experience was digitized on the retailer’s website, creating a foundation for broader digital convenience.

Strategic registry roadmap

A plan was defined for a best-in-class registry tool, linked to the retailer’s stated sales and revenue ambitions.

Partner-brand relationship focus

The initiative included stronger relationships with partner brands as part of the registry’s future value proposition.

Impact

A digital foundation for registry growth

The retailer digitized a minimum gift registry experience on its website and defined a roadmap for further development. The +10% sales figure and the +300% revenue figure for 2028 remain targets and ambitions stated in the source, not realized results.

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