All Foundries

商品管理と取引

データに基づくインサイトと、セキュアで機動性の高いプラットフォームにより、グローバルな商取引を支えるトレーディングエコシステムを変革します。

顧客とマーケティング戦略

パーソナライズされたつながりある体験を通じて顧客エンゲージメントを再構築し、信頼と長期的な価値を築きます。

デジタルエンジニアリング

アイデアをスケーラブルなデジタルソリューションへと転換し、デザイン・テクノロジー・エンジニアリングの力で加速させます。

ステーション・スタジオ

デジタルイノベーションでモビリティハブを再定義し、移動中の人々と企業に、よりスマートでサステナブルな体験を創出します。

サプライチェーン＆インダストリー5.0

変化を予測し、目的を持って効率性を実現する、強靭で知的な供給ネットワークを構築します。

サステナビリティ

責任あるイノベーションを推進し、組織がネットゼロ目標を達成し、将来の世代に良い影響をもたらすよう応援します。

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Omnichannel click and collect

For a retailer, online growth helps physical stores only when digital orders bring shoppers through the door. Working with NTT DATA, a retailer launched a global omnichannel model with click-and-collect, iPad-based ordering and interactive screens. Today 80% of online orders are collected in store, and 60% of pickup customers buy more while there.

Omnichannel click and collect

Omnichannel loyalty in Japan: stores, app and points in one place

For a lifestyle retailer, loyalty grows when every visit, click and purchase connects to the same customer. Working with NTT DATA, a Japanese lifestyle retailer brought loyalty and commerce together in one application, connecting stores, mobile and customer data to grow sales through personalized experiences.

Omnichannel loyalty in Japan: stores, app and points in one place

お問い合わせ

Gift Registry Digital Experience

A luxury department store retailer in Mexico moved its gift registry from a paper-led service to a minimum digital experience on its website. The initiative created a practical starting point for a more competitive celebration journey and a strategic route toward stronger customer and partner-brand relationships.

A couple and a registry specialist review homeware and celebration gifts in a luxury department store.

Digital baseline

Registry available on the website

Experience target

+10% sales target from improvements

Growth horizon

+300% revenue ambition by 2028

Partner focus

Stronger brand relationships in scope

A customer and store associate work through a paper registry beside year-round celebration gifts and homeware.

From paper registry to a digital celebration platform

A high-emotion customer moment was still anchored in an experience that could not be managed from mobile and lagged current digital market offerings.

目的

Update and optimize the digital gift registry experience to compete with current market offerings and strengthen relationships with partner brands.

機会

Use celebration journeys to deepen customer and partner-brand relationships, while creating a phased path toward a best-in-class registry tool and the growth ambitions set for 2028.

Bringing a luxury standard to the digital celebration journey

The retailer needed to make the registry more relevant and convenient for customers, close the gap with market offerings and preserve the partner-brand value around each celebration.

主な課題

A couple reviews a digital gift registry on a laptop at home beside tableware and celebration gifts.

1: Customer relevance
Customers did not feel sufficiently understood, valued and supported during an important celebration journey.

A shopper uses a smartphone beside a premium tableware display in a luxury department store.

2: Mobile convenience
The registry could not be managed from mobile, limiting how customers could engage with it.

Hands arrange year-round homeware and textiles from several partner collections on a registry curation table.

3: Digital competitiveness
Current market offerings were ahead of the retailer's gift registry experience.

A customer uses a tablet to review a digital gift registry beside selected homeware in a department store.

4: Partner-brand value
The initiative needed to strengthen the retailer's relationships with the brands participating in the registry ecosystem.

解決策

A phased move from website digitization to category ambition

NTT DATA helped the retailer establish a minimum gift registry experience on the website, shape targeted experience improvements and define a strategic plan for a more advanced registry proposition.

Customer-led experience direction

The improvement agenda focused on a more personalized and seamless celebration journey, aligned with the retailer’s luxury positioning.

Website digitization

A minimum gift registry experience was digitized on the retailer’s website, creating a foundation for broader digital convenience.

Strategic registry roadmap

A plan was defined for a best-in-class registry tool, linked to the retailer’s stated sales and revenue ambitions.

Partner-brand relationship focus

The initiative included stronger relationships with partner brands as part of the registry’s future value proposition.

影響

A digital foundation for registry growth

The retailer digitized a minimum gift registry experience on its website and defined a roadmap for further development. The +10% sales figure and the +300% revenue figure for 2028 remain targets and ambitions stated in the source, not realized results.

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