All Foundries

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Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

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Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

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Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

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Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

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Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

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Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

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Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Testudo: Security and Resilience through Advanced Robotics

Critical infrastructure has to detect and answer threats without putting people in harm's way. Testudo, a European-financed project, develops autonomous robotic solutions for monitoring, detection and response in sensitive environments. NTT DATA contributes robotic intelligence and automation, backed by its expertise in AI, computer vision and robotics.

Testudo: Security and Resilience through Advanced Robotics

Improving workplace safety with machine vision

On a warehouse floor, forklifts and people share the same aisles all day. A leading energy technology company needed safety monitoring able to scale, without the integration and maintenance costs of its legacy tools. NTT DATA built a modular, vendor-independent platform which combines real-time indoor positioning with computer vision to monitor people, machines and assets and alert the team as risks appear.

Improving workplace safety with machine vision

Contact

Brazilian electricity retailer managing the customer lifecycle across executive teams, a call center, customer service office and digital channels

Report

Utilities

Winning in Brazil’s liberalized energy market

16 Oct 2026

Retail opening will test the full customer lifecycle.

The calendar is settled. Operating readiness is not.

Brazil’s next energy-retail winners will be those that can connect acquisition, switching, billing, service and retention with timely pricing, procurement and risk decisions, before customer growth fragments margin and control.

At a glance

Four signals show why market opening is now an operating-model priority, not simply a commercial opportunity.

Opening dates are fixed.

Consumers below 2.3 kV gain supplier choice on 25 November 2027 for industrial and commercial classes, and on 25 November 2028 for all remaining consumers.

The free market already has scale.

In July 2026, the free market supplied 21,849 GWh, representing 46.6% of national electricity consumption. Its consumer count was 19.7% higher than a year earlier.

API-enabled migration is becoming the norm.

Of the 492 retail-represented entrants recorded in August 2026, 470 used CCEE’s simplified migration model. That is 95.5% of retail entries for the month.

Trust depends on connected controls.

A scalable retailer must maintain a traceable consumer identity across contracts, consent, metering, billing and market registration. By October 2026, 92% of registered units had adopted CCEE’s standardized identifier.

What leaders should do

Run a 90-day customer-to-portfolio readiness sprint around one real industrial or commercial segment. Test the journey from offer to first bill and portfolio update, then measure latency, manual exceptions, service performance, credit exposure and margin together.

Discover how to connect acquisition, switching, billing, service and retention at scale.

Explore the operating model, controls and leadership decisions required to compete as Brazil’s retail energy market opens in the “Winning in Brazil’s liberalized energy market” report.

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Download the full perspective in Portuguese version

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