All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

商品管理と取引

データに基づくインサイトと、セキュアで機動性の高いプラットフォームにより、グローバルな商取引を支えるトレーディングエコシステムを変革します。

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

顧客とマーケティング戦略

パーソナライズされたつながりある体験を通じて顧客エンゲージメントを再構築し、信頼と長期的な価値を築きます。

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

デジタルエンジニアリング

アイデアをスケーラブルなデジタルソリューションへと転換し、デザイン・テクノロジー・エンジニアリングの力で加速させます。

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

ステーション・スタジオ

デジタルイノベーションでモビリティハブを再定義し、移動中の人々と企業に、よりスマートでサステナブルな体験を創出します。

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

サプライチェーン＆インダストリー5.0

変化を予測し、目的を持って効率性を実現する、強靭で知的な供給ネットワークを構築します。

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

サステナビリティ

責任あるイノベーションを推進し、組織がネットゼロ目標を達成し、将来の世代に良い影響をもたらすよう応援します。

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Robotics Cloud Platform

Manufacturers often run robots from several providers, and every brand demands its own specialist skills. NTT DATA built the Robotics Cloud Platform, an agnostic control layer for robotic arms independent of proprietary systems. ROS and a digital twin simulate each movement, and AI adds new skills before a robot reaches the production line.

Robotics Cloud Platform

Multi-UAV system for autonomous inspection

Critical infrastructure and private areas need constant watching, and fixed surveillance leaves gaps across large sites. NTT DATA applied artificial intelligence to build a multi-UAV system for autonomous patrolling. Reinforcement learning optimizes every flight path, and computer vision designed for bad weather keeps inspection results reliable.

Multi-UAV system for autonomous inspection

お問い合わせ

Brazilian electricity retailer managing the customer lifecycle across executive teams, a call center, customer service office and digital channels

報告書

公益事業

Winning in Brazil’s liberalized energy market

16 Oct 2026

Retail opening will test the full customer lifecycle.

The calendar is settled. Operating readiness is not.

Brazil’s next energy-retail winners will be those that can connect acquisition, switching, billing, service and retention with timely pricing, procurement and risk decisions, before customer growth fragments margin and control.

At a glance

Four signals show why market opening is now an operating-model priority, not simply a commercial opportunity.

Opening dates are fixed.

Consumers below 2.3 kV gain supplier choice on 25 November 2027 for industrial and commercial classes, and on 25 November 2028 for all remaining consumers.

The free market already has scale.

In July 2026, the free market supplied 21,849 GWh, representing 46.6% of national electricity consumption. Its consumer count was 19.7% higher than a year earlier.

API-enabled migration is becoming the norm.

Of the 492 retail-represented entrants recorded in August 2026, 470 used CCEE’s simplified migration model. That is 95.5% of retail entries for the month.

Trust depends on connected controls.

A scalable retailer must maintain a traceable consumer identity across contracts, consent, metering, billing and market registration. By October 2026, 92% of registered units had adopted CCEE’s standardized identifier.

What leaders should do

Run a 90-day customer-to-portfolio readiness sprint around one real industrial or commercial segment. Test the journey from offer to first bill and portfolio update, then measure latency, manual exceptions, service performance, credit exposure and margin together.

Discover how to connect acquisition, switching, billing, service and retention at scale.

Explore the operating model, controls and leadership decisions required to compete as Brazil’s retail energy market opens in the “Winning in Brazil’s liberalized energy market” report.

Download the full perspective in English version

Download the full perspective in Portuguese version

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