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Innovation to Build Capacity and Capture Opportunities

Turning innovation into scalable business outcomes
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Innovation struggles to scale beyond pilots. Energy organizations invest in proof-of-concept (POC) initiatives that fail to move from exploration to industrialization, leaving significant value uncaptured and limiting competitive differentiation
WHY INNOVATION TO BUILD CAPACITY AND CAPTURE OPPORTUNITIES?
Establishing an efficient and high value innovation activity with impact on business objectives

From identifying innovation ideas to delivery tangible impact—connecting opportunity discovery, ecosystem collaboration, and structured governance to move from isolated pilots to a repeatable model that scales solutions from POC to full deployment and adoption, capturing real business value across the energy value chain

Key benefits
Accelerating the journey from innovation exploration to scalable, value-generating business outcomes across the energy value chain
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Scale solutions faster, from pilot to full deployment

Structured innovation—from POC to MVP to full launch—accelerates industrialization, closing the gap between discovery and deployment and ensuring real operational value

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Leverage the startup ecosystem to access new business models 

Connecting large energy companies with start-ups and the innovation ecosystem unlocks agility and disruptive capabilities, combining corporate scale with entrepreneurial speed.

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Strengthen governance through an Innovation Management Office

An Innovation Management Office (IMO) structures portfolio management and prioritization, focusing resources on high-value opportunities to maximize innovation ROI

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Align talent toward innovation and new ways of working
Promoting talent attraction, retention, and new digital ways of working builds sustainable innovation capability, reducing reliance on external resources and strengthening long-term performance

How NTT DATA helps

01
Create and operate tailored Innovation Management Offices

Designing and deploying an IMO tailored to the client’s reality, covering capacity assessment, portfolio management, governance models, and the end-to-end process from idea generation to solution design and launch (POC-MVP-to-Launch)

Lack of real-time visibility and workload balance
02
Define innovation opportunity radars

Running structured opportunity discovery workshops to identify high-potential use cases, explore technological trends, and foster an innovation mindset aligned with strategic priorities

Oil & Gas Digital Summit
03
Scout the ecosystem

Monitoring investment flows into start-ups, generating technology radars and trend studies, and providing in-depth market research—including the Energy Trends Observatory, which tracks +90 energy companies and VCs and has characterized more than 1,500 start-ups

04
Build scaling roadmaps from core optimization to disruptive growth 

Developing 360-degree exploration strategies and technological evolution roadmaps adapted to the client’s objectives, defining a clear path from core optimization and adjacent expansion to disruptive growth—bridging the gap between pilot and industrial scale

05
Enhance the innovation operating model

Design & re-vamping of the innovation model, determining the organizational structure, operating activities, roles and responsibilities that are aligned with the strategy leveraging our benchmark of Energy Innovation models, counting with over 15 global energy firm models and best practices

Operating model strategy
06
Foment innovation culture within the organization 

Assessing and developing innovation culture through initiatives designed to strengthen the organization’s innovation DNA

Organizational transformation solutions
Fragmented AI initiatives
Proven impact
Innovation outcomes delivered 

NTT DATA enables energy organizations to move from fragmented, hard-to-scale innovation efforts to a structured model that connects technology scouting, ecosystem collaboration, and governance—turning promising ideas into real business impact at scale

Results that matter
Energy organizations achieve measurable improvements: 
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Increase the number of use cases scaled to production 

Innovation discovery sessions and opportunity assessments to identify high-value use cases, filtering out non-viable ideas early and fostering collaboration across the organization

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Stronger innovation culture and adoption

Promoting knowledge sharing and collaboration across the organization builds a strong foundation for innovation, leveraging 20+ communities of practice and engaging 2,500+ employees

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Capture measurable ROI from innovation investment 

By bocusing resources on high-value opportunities and scaling proven solutions enables measurable ROI, turning innovation into operational impact and new revenue streams

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Innovation function transformation Roadmap

Assessing innovation maturity across five pillars—strategy, operations, culture, ecosystem, and metrics—to identify improvement areas and define a roadmap of +20 transformation initiatives to boost impact

Turn innovation into scalable business outcomes.

Scale innovation →

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