Plain light gray blank background

All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

A man in a yellow safety vest and a woman in a business suit holding a tablet shake hands at a sunny loading dock, with wrapped pallets, a truck, and a forklift behind them.

43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

Two businesspeople smile across a white desk with tablets and notes in a warmly lit, upscale store office with glass displays and gold accents.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

Two coworkers in a neon-lit office review colorful abstract designs on a large monitor, with one pointing while the other uses a stylus tablet.

BUSINESS TALK

Digital Growth Engine

Accelerating growth with connected digital sales and marketing

Schedule a meeting

Listen podcast

-15

+15

0:00

/

0:00

Digital growth isn’t driven by channels alone—it’s powered by data, continuous optimization, and the alignment of marketing and sales to turn engagement into revenue.

Podcast : Satellite-Driven Brine Inventory intelligence for Lithium Operations

-15

+15

0:00

/

0:00

Many digital sales and marketing ecosystems were not designed to drive real growth — making it harder to scale conversion, revenue, and customer understanding.

WHY BOOSTING DIGITAL CHANNELS?

True digital growth comes from continuous testing, better use of data, and closer alignment between marketing and sales.

This delivers digital that converts—from traffic to revenue.

Key Benefits

Increase conversion rates

Improve marketing ROI

Break down data silos

Align marketing and sales teams

HOW NTT DATA HELPS

01

Digital sales labs and account-based marketing

Man in a light blue shirt uses a tablet in a dim office at night, with window frames and blurred reflected lights around him.

02

Martech and CRM integration

Man in a light blue shirt at an office desk points to a six-monitor setup filled with colorful data dashboards, charts, and heat maps, with city windows behind him.

03

Conversion and funnel optimization

Four colleagues discuss colorful analytics charts on a large screen, holding reports in a bright brick-and-wood office.

04

Data and analytics platforms

Three business professionals discuss data on curved monitors showing orange and blue charts in a glass-walled office overlooking a shipping port.

05

Sales enablement and activation

Tablets on a wooden table display bar charts, with two blurred businesspeople in suits talking in a warm, modern office lobby.

Hand holding a smartphone showing an item added to cart, with a laptop behind displaying an online clothing shop product grid on a wooden table

PROVEN IMPACT

Turning digital potential into measurable growth

RESULTS THAT MATTER

Organizations with optimized digital channels achieve measurable improvements:

Conversion rate

Increased

Cost per lead

Reduced

Revenue attribution

Improved

Funnel velocity

Accelerated

Transform your digital channels into real revenue drivers through smarter data and continuous optimization.

Convert engagement into revenue

Drag