All Foundries

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Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

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Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

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Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

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Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

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Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

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Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

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Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

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Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

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43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

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43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

Contact

AI-Enabled Sales Productivity Acceleration

A leading global consumer goods company deployed AI-powered virtual assistants to transform its sales operations, streamline daily workflows, and enable scalable self-service engagement across B2B and B2C channels, enhancing efficiency and commercial performance.

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440 Hours

Saved per employee annually

+400K USD

Incremental monthly sales via WhatsApp

80%

Self-attended sales transactions

96%

Employee adoption rate

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From Manual Sales Tasks to AI-Driven Automation

The sales organization relied on manual processes, repetitive daily activities, and fragmented information access. Limited automation constrained productivity, slowed response times, and reduced the ability of sales teams to focus on value-generating activities.

Objectives

Enable sales teams and customers with AI-powered assistants to improve daily productivity, accelerate information access, increase self-service capabilities, and enhance commercial efficiency across digital channels.

Opportunity

By embedding AI virtual assistants within sales workflows and customer touchpoints, the organization could reduce repetitive workload, unlock agent capacity, expand digital self-service, and drive measurable commercial uplift through conversational interfaces.

AI-Driven Sales Enablement

Proven delivery of multi-assistant AI capabilities integrated with enterprise systems to automate workflows, enhance engagement channels, and scale digital sales interactions across B2B and B2C environments.

Key Challenges

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Manual and repetitive sales activities

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Fragmented information access across systems

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Limited digital self-service capabilities

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Underutilized sales force productivity

Solution

Designed and deployed AI virtual assistants. Created distinct assistants for internal sales teams and external customers, aligned to B2B and B2C needs.

Integrated AI with enterprise systems. Connected assistants to CRM, communication platforms, and internal workflows to enable real-time information access.

Enabled conversational commerce channels. Embedded AI capabilities within WhatsApp and web portals to support self-attended sales journeys.

Implemented change management and adoption strategy. Drove employee engagement, monitored usage, and supported behavioral shift toward AI-enabled workflows.

Impact

Measurable Sales Productivity Gains

Significant reduction in manual workload across sales teams
Expanded self-service sales through conversational channels
Increased commercial throughput without additional headcount
Embedded AI adoption across daily sales operations

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