CPG

CPG connects brands to millions of everyday moments. As consumer expectations evolve and markets become more dynamic, CPG organizations face increasing pressure to operate with greater speed, transparency, and relevance. NTT DATA helps CPG companies navigate complexity across demand, supply, and customer engagement—turning data, digital platforms, and insight into sustained competitive advantage.

How we help clients

Success in CPG depends on connected decisions across the value chain. NTT DATA works with consumer goods organizations to integrate planning, manufacturing, distribution, and gotomarket execution.

By aligning data, platforms, and advanced analytics, we help brands improve responsiveness, optimize operations, and deliver consistent value in fastmoving consumer markets.

Advancing CPG Organizations Into High‑agility, high‑visibility demand cycles.

Our integrated data ecosystems enhance planning accuracy, streamline execution, and increase responsiveness across global supply chain

Advancing CPG Organizations Into High‑agility, high‑visibility demand cycles.

Our integrated data ecosystems enhance planning accuracy, streamline execution, and increase responsiveness across global supply chain

Talks that move

The CPG landscape is evolving faster than ever. In these Talks, we explore the challenges redefining the sector—from demand volatility and omnichannel retail to consumer data activation and operational agility. Each session opens a focused conversation on how technology, analytics, and innovation can help CPG organizations compete, grow, and win in dynamic markets.

Finance Planning for Digital GTM

Turning digitalization into measurable EBITDA growth

Customer Behavior & Digital Adoption

Understanding and accelerating digital adoption across channels

Marketplace Success Factors

Designing the conditions for adoption, scale, and monetization

GTM & RTM Through a Marketplace Strategy

Transforming traditional routes to market into scalable, digital growth engines

Finance Planning for Digital GTM

Turning digitalization into measurable EBITDA growth

Customer Behavior & Digital Adoption

Understanding and accelerating digital adoption across channels

Marketplace Success Factors

Designing the conditions for adoption, scale, and monetization

GTM & RTM Through a Marketplace Strategy

Transforming traditional routes to market into scalable, digital growth engines

Supply Chain & Industry 5.0

Supply Chain Resilience

Digital Resilience

Enhancing operational continuity, cybersecurity, and efficiency by integrating IT/OT visibility, governance, and proactive risk management.

trail of light speed and advance through a city

Blueprint for Industry-Wide Transformation

Aligning strategy, technology, and talent to unlock new revenue streams, optimize costs, and enable sustainable global expansion

Finance Planning for Digital GTM

Turning digitalization into measurable EBITDA growth

Customer Behavior & Digital Adoption

Understanding and accelerating digital adoption across channels

Marketplace Success Factors

Designing the conditions for adoption, scale, and monetization

GTM & RTM Through a Marketplace Strategy

Transforming traditional routes to market into scalable, digital growth engines

Supply Chain & Industry 5.0

Supply Chain Resilience

Digital Resilience

Enhancing operational continuity, cybersecurity, and efficiency by integrating IT/OT visibility, governance, and proactive risk management.

trail of light speed and advance through a city

Blueprint for Industry-Wide Transformation

Aligning strategy, technology, and talent to unlock new revenue streams, optimize costs, and enable sustainable global expansion

Finance Planning for Digital GTM

Turning digitalization into measurable EBITDA growth

Customer Behavior & Digital Adoption

Understanding and accelerating digital adoption across channels

Marketplace Success Factors

Designing the conditions for adoption, scale, and monetization

GTM & RTM Through a Marketplace Strategy

Transforming traditional routes to market into scalable, digital growth engines

Behind every challenge lies an opportunity for impact. Our success stories show how organizations transform strategy into action, solving complex business challenges through collaboration, innovation, and technology. These realworld cases demonstrate measurable results and lasting value across industries.

View all success stories

Behind
CPG

Marcel Zengin Colman

Head of Aviation

Carlos González García

Head of Retail

Flavia Pantoja Albo

Co-Head of Pharma & Life Science

Gonzalo Barja Becker

Co-Head of Pharma & Life Science

Lucio Arrizabalaga

Head of Oil & Gas

Pedro Pons Bernad

Head of Manufacturing

Alfonso Muñoz Grande

Head of Transportation, Travel, Logistics, Infrastructure & Services

Alvaro Silgado

Head of Digital Engineering - GIS

Javier del Valle

Head of Customer & Marketing Strategy

Augusto Guibernau Torres

Head of Agribusiness

Francisco Javier Barahona López

Global Head of Products & Resources

Nelson Wilson

Head of Natural Resources

Diogo Cavaletti

Head of Consumer Packaged Goods

Alfonso Medrano Gutierrez

Head of Sustainability

Luis de Pedro Delgado

Head of Digital Engineering - BIM

Miguel Ángel Vicente González

Head of Commodity Management and Trading

Ángel Ramón Cañizares García-Retamero

Head of Station Studio

Héctor Pinar Fernández

Head of Utilities

Jordi Vilardaga i Garcia-Cascon

Head of Supply Chain & Industry 5.0

Pablo Mattioli

Head of Automotive

Marcel Zengin Colman

Head of Aviation

Linkedin

Carlos González García

Head of Retail

Linkedin

Flavia Pantoja Albo

Co-Head of Pharma & Life Science

Linkedin

Gonzalo Barja Becker

Co-Head of Pharma & Life Science

Linkedin

Lucio Arrizabalaga

Head of Oil & Gas

Linkedin

Pedro Pons Bernad

Head of Manufacturing

Linkedin

Alfonso Muñoz Grande

Head of Transportation, Travel, Logistics, Infrastructure & Services

Linkedin

Alvaro Silgado

Head of Digital Engineering - GIS

Linkedin

Javier del Valle

Head of Customer & Marketing Strategy

Linkedin

Augusto Guibernau Torres

Head of Agribusiness

Linkedin

Francisco Javier Barahona López

Global Head of Products & Resources

Linkedin

Nelson Wilson

Head of Natural Resources

Linkedin

Diogo Cavaletti

Head of Consumer Packaged Goods

Linkedin

Alfonso Medrano Gutierrez

Head of Sustainability

Linkedin

Luis de Pedro Delgado

Head of Digital Engineering - BIM

Linkedin

Miguel Ángel Vicente González

Head of Commodity Management and Trading

Linkedin

Ángel Ramón Cañizares García-Retamero

Head of Station Studio

Linkedin

Héctor Pinar Fernández

Head of Utilities

Linkedin

Jordi Vilardaga i Garcia-Cascon

Head of Supply Chain & Industry 5.0

Linkedin

Pablo Mattioli

Head of Automotive

Linkedin

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