Plain light gray blank background

All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

A man in a yellow safety vest and a woman in a business suit holding a tablet shake hands at a sunny loading dock, with wrapped pallets, a truck, and a forklift behind them.

43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

Two businesspeople smile across a white desk with tablets and notes in a warmly lit, upscale store office with glass displays and gold accents.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

Empty shopping cart on a reflective floor in a futuristic blue and orange neon digital corridor, suggesting online commerce and digital adoption

BUSINESS TALK

Customer Behavior & Digital Adoption

Understanding and accelerating digital adoption across channels

Schedule a meeting

Listen podcast

-15

+15

0:00

/

0:00

Heterogeneous customer maturity slows digital ROI.

WHY CUSTOMER BEHAVIOR & DIGITAL ADOPTION?

Behavior-driven strategies reduce friction, accelerate usage, and increase digital volumes.

This delivers adoption by design—change that sticks.

Key Benefits

Higher adoption

Reduced visits

Change resistance

Cultural differences

HOW NTT DATA HELPS

01

Adoption diagnostics

Team of women managers strategize business growth in a competitive industry

02

Digital onboarding journeys

Large warehouse aisle with tall orange racks stacked with boxes and bottled goods, a central conveyor of parcels, and motion-blurred workers and carts under bright lights.

03

Change and enablement

Two workers use VR and a tablet in a grocery aisle simulation, with blue holographic shelves, inventory charts, and product analytics overlaid in a modern office.

04

KPI tracking

Two coworkers in a bright office smile while using a tablet dashboard showing charts and 3D device graphics, with monitors and colleagues blurred behind them.

Shoppers push full carts through a brightly lit grocery aisle, with cereal and snack shelves on both sides and motion blur suggesting busy movement.

RESULTS THAT MATTER

Consumer packaged goods organizations achieve measurable improvements:

Digital orders

Increased

Visit reduction

Optimized

Retention

Improved

Understand and accelerate digital adoption across channels.

Accelerate customer usage

Drag