All Foundries

商品管理と取引

データに基づくインサイトと、セキュアで機動性の高いプラットフォームにより、グローバルな商取引を支えるトレーディングエコシステムを変革します。

顧客とマーケティング戦略

パーソナライズされたつながりある体験を通じて顧客エンゲージメントを再構築し、信頼と長期的な価値を築きます。

デジタルエンジニアリング

アイデアをスケーラブルなデジタルソリューションへと転換し、デザイン・テクノロジー・エンジニアリングの力で加速させます。

ステーション・スタジオ

デジタルイノベーションでモビリティハブを再定義し、移動中の人々と企業に、よりスマートでサステナブルな体験を創出します。

サプライチェーン＆インダストリー5.0

変化を予測し、目的を持って効率性を実現する、強靭で知的な供給ネットワークを構築します。

サステナビリティ

責任あるイノベーションを推進し、組織がネットゼロ目標を達成し、将来の世代に良い影響をもたらすよう応援します。

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Omnichannel click and collect

For a retailer, online growth helps physical stores only when digital orders bring shoppers through the door. Working with NTT DATA, a retailer launched a global omnichannel model with click-and-collect, iPad-based ordering and interactive screens. Today 80% of online orders are collected in store, and 60% of pickup customers buy more while there.

Omnichannel click and collect

Omnichannel loyalty in Japan: stores, app and points in one place

For a lifestyle retailer, loyalty grows when every visit, click and purchase connects to the same customer. Working with NTT DATA, a Japanese lifestyle retailer brought loyalty and commerce together in one application, connecting stores, mobile and customer data to grow sales through personalized experiences.

Omnichannel loyalty in Japan: stores, app and points in one place

お問い合わせ

Omnichannel loyalty in Japan: stores, app and points in one place

Customer Proximity: Closer Relationships

Personalized digital experiences bring customers closer to the brand.

Sales: Omnichannel Growth

Sales growth from connected digital and physical channels.

Loyalty: Higher Engagement

Stronger loyalty and engagement with the brand.

Personalization: Data Activated

Customer data put to use for personalized offers and content.

One app to connect loyalty, stores and digital commerce

The retailer needed to understand the real contribution of its advertising and marketing actions, moving away from investment decisions where incremental impact was invisible and budget could not be reallocated with confidence.

目的

The initiative set out to increase sales through integrated digital and in-store experiences, and to strengthen customer service quality and long-term loyalty. The ambition was one brand experience across every channel.

機会

Personalization now works at scale. With loyalty, content, recommendations and ordering in one application, the retailer uses each interaction to know its customers better and tailor what comes next.

Connecting every channel around the customer

The retailer faced the practical challenge of linking disconnected store and digital journeys and turning customer data into personal experiences.

主な課題

1: Disconnected journeys. Physical and digital channels worked separately, with no link between a store visit and an online purchase.

2: Customer data not activated. The retailer collected customer information but did not use the data to personalize offers or content.

3: No digital ordering in store. Customers had no way to order products digitally while inside a store.

4: Loyalty apart from commerce. The loyalty programme ran separately from shopping, so rewards did not connect with purchases across channels.

解決策

A unified loyalty and commerce application

NTT DATA designed one application with loyalty and commerce features and launched omnichannel use cases connecting stores, mobile and data.

Mapped customer interactions

Charted how customers interact with the brand across stores, online and mobile, to find where journeys break.

Designed loyalty and recommendations

Designed the loyalty programme, content and recommendation features inside the app, built around each customer’s preferences.

Enabled tablet and online ordering

Added in-store ordering via tablets alongside online purchasing, so customers buy the same way in every channel.

Activated customer data

Collected and activated customer data to personalize offers, content and recommendations.

影響

One brand experience across channels

The app now links each store visit to the customer’s digital journey. The retailer increased customer proximity through personalized digital experiences, grew sales through integrated digital and physical channels, and raised loyalty and engagement with the brand. Customer data now feeds every personalized interaction.

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