Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.
Channel-specific return flows created inconsistency, manual handling and slower customer resolution across a high-volume retail operation.
2M+
Annual return processes supported.
>40 %
Potential share of return orders.
1
Unified solution across all channels.
Digital
Requests and status tracking connected.
A fashion merchandiser prepares distinct seasonal clothing assortments at a fulfillment packing station.
From channel-specific returns to one digital returns system
Channel-specific return flows created inconsistency, manual handling and slower customer resolution across a high-volume retail operation.
目的
Modernize and simplify product returns across every sales channel, improving operational efficiency while reducing errors and time to resolution.
機会
Create one digital return journey that can remove channel inconsistencies, streamline handling and extend digitization to more than 40 % of return orders.
Returns had become a multichannel operational burden

At more than two million processes a year, variation between channels made every manual step harder to govern consistently.

主な課題
Channel-specific return flows created inconsistency, manual handling and slower customer resolution across a high-volume retail operation.
1. Different paths by channel:
Each sales channel followed its own return flow, creating inconsistent handling.
Channel-specific return flows created inconsistency, manual handling and slower customer resolution across a high-volume retail operation.
2. Manual handling and rework:
Manual steps increased exposure to errors and repeated work.
Channel-specific return flows created inconsistency, manual handling and slower customer resolution across a high-volume retail operation.
3. Fragmented journey handoffs:
The initiative needed a coherent journey for customers and store teams from request to resolution.
Channel-specific return flows created inconsistency, manual handling and slower customer resolution across a high-volume retail operation.
4. Slow resolution at scale:
Handling complexity slowed resolution in a process operating at high annual volume.
解決策
One digital returns flow across every channel

NTT DATA diagnosed the process gaps and designed a unified low-code solution that connects return requests, status visibility and routing.

チェックアイコン
Flow diagnosis

Mapped return steps, pain points and inconsistencies between channels.

チェックアイコン
Journey redesign

Designed customer and staff journeys for a coherent digital return experience.

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Digital requests and tracking

Deployed return-request forms and status tracking across the process.

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Automated routing and processing

Designed routing and processing logic to reduce error exposure and handling time.

影響
A scalable foundation for digital returns

The retailer established a single solution for all sales and return channels, designed to support more than two million return processes a year. The solution creates the potential to digitize over 40% of return orders and supports faster resolution with fewer handling errors. Quantified improvements in resolution time and error rates were not provided.

ドラッグ