All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

商品管理と取引

データに基づくインサイトと、セキュアで機動性の高いプラットフォームにより、グローバルな商取引を支えるトレーディングエコシステムを変革します。

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

顧客とマーケティング戦略

パーソナライズされたつながりある体験を通じて顧客エンゲージメントを再構築し、信頼と長期的な価値を築きます。

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

デジタルエンジニアリング

アイデアをスケーラブルなデジタルソリューションへと転換し、デザイン・テクノロジー・エンジニアリングの力で加速させます。

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

ステーション・スタジオ

デジタルイノベーションでモビリティハブを再定義し、移動中の人々と企業に、よりスマートでサステナブルな体験を創出します。

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

サプライチェーン＆インダストリー5.0

変化を予測し、目的を持って効率性を実現する、強靭で知的な供給ネットワークを構築します。

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

サステナビリティ

責任あるイノベーションを推進し、組織がネットゼロ目標を達成し、将来の世代に良い影響をもたらすよう応援します。

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Robotics Cloud Platform

Manufacturers often run robots from several providers, and every brand demands its own specialist skills. NTT DATA built the Robotics Cloud Platform, an agnostic control layer for robotic arms independent of proprietary systems. ROS and a digital twin simulate each movement, and AI adds new skills before a robot reaches the production line.

Robotics Cloud Platform

Multi-UAV system for autonomous inspection

Critical infrastructure and private areas need constant watching, and fixed surveillance leaves gaps across large sites. NTT DATA applied artificial intelligence to build a multi-UAV system for autonomous patrolling. Reinforcement learning optimizes every flight path, and computer vision designed for bad weather keeps inspection results reliable.

Multi-UAV system for autonomous inspection

お問い合わせ

Man gestures toward a wall covered with blue and orange digital product mockups, screens, arrows, and sticky notes, mapping a user journey in a bright office.

心を動かす会話

創造性とデザインに向けた生成AI

Industrializing creative production without industrializing creativity — combining human originality with AI scale, governed rights and measurable value.

会議のスケジューリング

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More content. More formats. More channels. The creative economics have changed.
Media organizations face relentless demand for content while audiences increasingly reward what feels original, authentic and worth their attention. GenAI can radically accelerate production and experimentation—but speed alone does not create value.

WHY THIS CREATIVE PRODUCTION CHALLENGE?

When generation becomes abundant, originality becomes the premium.

The real opportunity is not another AI tool. It is moving GenAI from isolated experimentation into governed creative production—protecting IP and brand integrity, establishing provenance, and measuring whether AI actually improves cost, speed and creative value.

主なメリット

Scale the Production Engine. Protect What Makes Content Worth Watching.

GenAI can give creative teams room to explore more ideas and produce at greater speed—but sustainable advantage comes from scaling creativity without losing control of what makes it distinctive.

Turn creative cycles into creative momentum

Accelerate concepting and production so teams can spend less time on repetitive work and more time shaping stronger ideas.

Explore more. Settle for less.

Expand the number of creative directions teams can test, refine and adapt before committing production resources.

Make trust part of the creative process

Embed legal/IP governance, responsible AI principles and provenance into workflows rather than treating them as downstream checks.

Scale output without diluting identity

Use governed creative frameworks to increase production while protecting brand consistency, human judgment and originality.

NTTデータのサポート方法

Build GenAI into the creative production model

We don’t start with a list of AI tools. We start with the creative and economic challenge, then design workflows around the outcomes that matter.

Woman coding at curved monitors with colorful data waves in a neon-lit office, while a man gestures to a wall display of AI-style visuals.

Turn experimentation into production pipelines

Move beyond disconnected pilots by integrating GenAI into repeatable creative workflows and the technology ecosystem teams already use.

Two coworkers in a neon-lit office review colorful abstract designs on a large monitor, with one pointing while the other uses a stylus tablet.

Put rights, IP and provenance at the source

Build legal/IP governance, responsible AI controls and content provenance into creation—helping organizations manage authenticity and synthetic-content risk from the start.

Studio set with a large curved LED wall showing blue and orange abstract visuals, a camera crane, crew at monitors, and three people preparing a shoot under warm orange lighting.

Measure creativity as an operating outcome

Create measurement frameworks around cost, production speed and value so GenAI investment can be assessed against business impact, not adoption alone.

Office team reviewing a corkboard covered with orange and blue marketing mockups, social posts, color palettes, and wireframes; two blurred people stand beside computers.

Bring creative teams into the transformation

Equip teams to work confidently with AI while keeping human judgment, storytelling and creative direction at the center of the operating model.

Faster onboarding. Better performance. Stronger employee engagement.

Two coworkers smile at a computer, one wearing a headset, with translucent data panels and globe graphics overlaid in warm orange and teal light.

実証済みの効果

Faster exploration. Governed production. More creative capacity without surrendering originality.

重要な結果

Measure the creative engine by what it changes

The goal is not simply to generate more—it is to improve the economics and effectiveness of creative production.

Compress time to concept

Move from brief to viable creative directions faster, giving teams more room to refine ideas and respond to changing opportunities.

Expand content capacity

Increase creative output by using AI for repeatable production tasks while focusing human expertise where it creates greater value.

Protect creative quality

Scale speed and experimentation without making quality the price of productivity

Make GenAI value visible — Cost, speed and value measured

Connect creative AI initiatives to operating outcomes so leaders can see where GenAI creates value—and where it does not.

Turn AI scale into creative advantage without losing what makes content original.

Shape what’s next in creative production with AI scale and human originality

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