All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Retail

From satisfaction surveys to EBITDA: closing the loop on customer pain points

A department store retailer in Mexico turned a biannual NPS programme into a closed-loop customer listening mechanism, connecting feedback to pain-point initiatives and incremental EBITDA.

From satisfaction surveys to EBITDA: closing the loop on customer pain points

Retail

Unified returns management

A retailer processing more than two million returns a year moved from channel-specific workflows toward one digital returns system. The initiative connects request creation, status tracking and routing across sales and return channels.

Unified returns management

Contact

From ESG commitment to a digital loyalty asset

A global travel retailer worked with NTT DATA to define Eco-Coins, a tokenized digital asset designed to reward responsible behaviour across its app, physical stores and partner ecosystem.

The retailer needed a practical way to connect its sustainability ambition with the choices customers make across the travel journey.

Eco-Coins

Sustainable digital asset defined.

Behaviours

Responsible actions linked to rewards.

Ecosystem

App, stores and partners connected.

Scale path

Use cases and rollout roadmap designed.

From ESG commitment to a digital loyalty asset

The retailer needed a practical way to connect its sustainability ambition with the choices customers make across the travel journey.

Objectives

Integrate sustainability and digitalization into the global 2027 strategy, turning ESG commitment into a mechanism for business value and customer engagement.

Opportunity

Create a loyalty mechanism that can recognize eco purchases, sustainable mobility and responsible experiences, while extending engagement across travel-retail touchpoints.

Making sustainability actionable across the travel journey

The initiative required a credible way to translate strategy into recognizable customer actions, then coordinate those actions across a complex omnichannel ecosystem.

Key Challenges

1. Actionable value unit:
The initiative needed a defined digital asset that could represent and support responsible customer actions.

2. Consistent incentives:
Eco purchases, sustainable mobility and responsible experiences needed a coherent loyalty logic.

The model had to connect the app, physical stores and partners while establishing tokenization and governance principles.

3. Ecosystem coordination:
The model had to connect the app, physical stores and partners while establishing tokenization and governance principles.

4. Route to scale:
Priority use cases, implementation steps and a global scaling path needed to be set out.

Solution

A tokenized loyalty model built around responsible behaviour

NTT DATA defined the Eco-Coins asset and shaped the loyalty, ecosystem and governance model needed to move the concept toward implementation.

Eco-Coins asset

Defined the sustainable digital asset that anchors the proposed loyalty model.

Behaviour-based loyalty

Designed incentives around eco purchases, sustainable mobility and responsible experiences.

Omnichannel and governance model

Set out integration across the app, physical stores and partners, together with tokenization and digital governance.

Use cases and roadmap

Identified use cases and created an implementation roadmap with a global scaling approach.

Impact

A defined foundation for sustainability-led engagement

The engagement translated strategic intent into a defined digital asset, loyalty model, governance approach and scaling roadmap. Together, these deliverables provide a foundation for connecting ESG priorities with customer choices across the travel-retail ecosystem.

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