From ESG commitment to a digital loyalty asset

A global travel retailer worked with NTT DATA to define Eco-Coins, a tokenized digital asset designed to reward responsible behaviour across its app, physical stores and partner ecosystem.
The retailer needed a practical way to connect its sustainability ambition with the choices customers make across the travel journey.
Eco-Coins
Sustainable digital asset defined.
Behaviours
Responsible actions linked to rewards.
エコシステム
App, stores and partners connected.
Scale path
Use cases and rollout roadmap designed.
The retailer needed a practical way to connect its sustainability ambition with the choices customers make across the travel journey.
From ESG commitment to a digital loyalty asset
The retailer needed a practical way to connect its sustainability ambition with the choices customers make across the travel journey.
目的
Integrate sustainability and digitalization into the global 2027 strategy, turning ESG commitment into a mechanism for business value and customer engagement.
機会
Create a loyalty mechanism that can recognize eco purchases, sustainable mobility and responsible experiences, while extending engagement across travel-retail touchpoints.
Making sustainability actionable across the travel journey

The initiative required a credible way to translate strategy into recognizable customer actions, then coordinate those actions across a complex omnichannel ecosystem.

主な課題
The initiative needed a defined digital asset that could represent and support responsible customer actions.
1. Actionable value unit:
The initiative needed a defined digital asset that could represent and support responsible customer actions.
Eco purchases, sustainable mobility and responsible experiences needed a coherent loyalty logic.
2. Consistent incentives:
Eco purchases, sustainable mobility and responsible experiences needed a coherent loyalty logic.
The model had to connect the app, physical stores and partners while establishing tokenization and governance principles.
3. Ecosystem coordination:
The model had to connect the app, physical stores and partners while establishing tokenization and governance principles.
Priority use cases, implementation steps and a global scaling path needed to be set out.
4. Route to scale:
Priority use cases, implementation steps and a global scaling path needed to be set out.
解決策
A tokenized loyalty model built around responsible behaviour

NTT DATA defined the Eco-Coins asset and shaped the loyalty, ecosystem and governance model needed to move the concept toward implementation.

チェックアイコン
Eco-Coins asset

Defined the sustainable digital asset that anchors the proposed loyalty model.

チェックアイコン
Behaviour-based loyalty

Designed incentives around eco purchases, sustainable mobility and responsible experiences.

チェックアイコン
Omnichannel and governance model

Set out integration across the app, physical stores and partners, together with tokenization and digital governance.

チェックアイコン
Use cases and roadmap

Identified use cases and created an implementation roadmap with a global scaling approach.

影響
A defined foundation for sustainability-led engagement

The engagement translated strategic intent into a defined digital asset, loyalty model, governance approach and scaling roadmap. Together, these deliverables provide a foundation for connecting ESG priorities with customer choices across the travel-retail ecosystem.

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