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BUSINESS TALK

Business Servitization

Evolving from product sales to outcome-based business models
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Product-only models limit differentiation and recurring revenue.
WHY BUSINESS SERVITIZATION?
Servitization transforms manufacturing into a service-led business—combining products, data, and operations. 

This delivers selling outcomes, not products—value beyond the asset.

Key benefits
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Recurring revenue models 
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Stronger customer lock-in 
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Higher lifetime value 

How NTT DATA helps

01
Servitization strategy and design 
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02
Digital platforms and IoT 
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03
Pricing and contract models 
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04
Service operations enablement 
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05
Change and adoption 
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Proven impact
Servitization delivering value 
Results that matter
Manufacturing organizations with servitization models achieve measurable improvements: 
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Recurring revenue

Increased share

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Customer lifetime value

Higher retention

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Margin stability

Improved predictability

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Differentiation

Stronger positioning

Evolve from product sales to outcome-based business models with servitization strategy.

Build outcome-based growth →

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