BUSINESS TALK

Connectivity Services for Smart Products

What happens after the sale is where the real value lives. Helping manufacturers turn product data into better service, stronger uptime and relationships that last
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A product that goes silent after sale leaves value behind.
Why this “Connectivity Services for Smart Products” challenge?

The old model — one-time sale, delayed reports, fragmented feedback — can’t compete anymore. Smart products are already generating data. Connectivity turns that data into a live view of performance, service needs and customer behavior.

Key benefits
When products talk back, service gets smarter.
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Turn failures into early signals

Teams spot issues before they become downtime — not after the customer calls to report them

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See how products are really used

Real usage patterns reveal what to fix, what to improve and where the next product opportunity lives

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Protect the data behind the product

Security and compliance built in from the start — so connected services scale without exposing the business

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Scale from product to platform

Every connected device becomes a foundation for new services, recurring revenue and long-term growth

How NTT DATA helps

01
Build the connectivity platform

IoT platforms designed for visibility and scale — so products are connected from day one, not bolted on later

02
Link edge and cloud

Product data moves securely from device to decision — no gaps, no latency, no integration debt left behind

03
Turn data into insight

Analytics and digital twins give teams a real picture of how products perform and what they need next

04
Secure connected services

Security and compliance embedded so the business can grow its connected footprint without added risk

05
Enable new service models

Product intelligence becomes faster service, smarter support and customer relationships that don’t end at delivery

Proven impact
Connected products. Smarter growth

Real insight from the field — so teams can act on what products are telling them before problems reach the customer

Results that matter
Value from products connected in the field
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Resolve service issues faster

Real-time visibility and early-warning signals mean teams respond before the customer even notices

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Increase product availability

Predictive service keeps products running — replacing reactive fixes with decisions made ahead of failure

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Make product data usable

Raw device data becomes something service, design and commercial teams can actually act on

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Build stronger customer loyalty

Smarter, more responsive service keeps delivering value long after the product leaves the factory

Lead what comes after the sale

Start the conversation that turns connected products into a growth platform in manufacturing →

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