Energy retail sales professional using CRM, digital sales and analytics to attract, convert and onboard customers faster in Brazil.
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Customer acquisition and digital sales in a Liberalized Energy Market

Helping energy retailers in Brazil attract, convert and onboard customers faster through CRM, digital sales, marketing automation and analytics
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When customers can choose, acquisition becomes a race for relevance
WHY THIS “CUSTOMER ACQUISITION AND DIGITAL SALES IN A LIBERALIZED ENERGY MARKET” CHALLENGE?
The liberalization of Brazil’s electricity and gas retail market is changing how energy retailers compete for customers

Competition now moves beyond price toward customer experience, speed of execution and commercial effectiveness. Retailers need to identify prospects, personalize offers, accelerate contracting and deliver seamless onboarding across multiple channels

Key benefits
Growth Starts with a Smarter Acquisition Engine

Digital acquisition platforms help energy retailers move from fragmented sales activity to a scalable, data-driven commercial model

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Turn prospects into qualified opportunities

Lead capture, qualification and scoring help sales teams focus on the right customers

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Make offers feel more relevant

Personalization supports better conversion by aligning proposals with customer profiles

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Shorten the path to contract

Digital contracting and onboarding reduce friction across the acquisition journey

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See the full commercial pipeline

Campaign and channel visibility helps teams track performance and improve execution

How NTT DATA helps

01
Build the CRM foundation

We create a unified customer view across channels, sales teams and commercial workflows

Energy retail specialist using a unified CRM platform to connect customer data, sales channels and commercial workflows in one integrated view.
02
Orchestrate acquisition campaigns

Connect marketing automation, lead capture and campaign tracking to support scalable customer growth

Energy retail marketing team using campaign analytics, lead capture and marketing automation to orchestrate customer acquisition and scalable growth.
03
Personalize offers and quotations

Use customer insights and analytics to shape more relevant offers and improve conversion potential

Energy retail specialist using customer analytics to personalize offers and quotations, improve relevance and increase conversion potential.
04
Digitize contracting and onboarding

Streamline the lead-to-contract journey with digital processes that reduce manual effort

Energy retail team using digital contracting and onboarding processes to streamline the lead-to-contract journey and reduce manual effort.
05
Improve commercial performance

We don’t just add digital channels. We help sales teams manage opportunities, productivity and funnel visibility with more control

Energy retail sales team using CRM opportunity and pipeline dashboards to improve productivity, funnel visibility and commercial performance.
Energy commercial professional reviewing sales performance data at an industrial site to support faster customer acquisition, clearer pipelines and digital sales growth.
Proven impact
Faster acquisition. Clearer pipelines. Digital sales ready for competitive energy markets
Results that matter
Commercial outcomes from digital acquisition in energy retail

A data-driven acquisition model helps energy retailers improve speed, productivity and growth readiness

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Reduce lead-to-contract cycle time

Faster movement from prospect identification to signed customer

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Improve sales productivity

Commercial teams work with real-time insights and automated workflows

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Increase digital sales adoption

More acquisition activity supported through scalable digital channels

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Strengthen campaign performance tracking

Clearer visibility across channels, campaigns and conversion results

Energy retailers win growth when acquisition becomes faster, more relevant and easier to scale

Scale digital customer acquisition→

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