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Data-Driven commercial intelligence and risk management in a Liberalized Energy Market

Helping energy retailers in Brazil turn customer, commercial, operational and financial data into faster decisions, stronger profitability and better risk control

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In a liberalized market, yesterday’s reports arrive too late

WHY THIS “DATA-DRIVEN COMMERCIAL INTELLIGENCE AND RISK MANAGEMENT IN A LIBERALIZED ENERGY MARKET” CHALLENGE?

As competition increases, energy retailers need to move from traditional commercial management toward data-driven decision-making

Margins can be affected by customer acquisition costs, customer lifetime value, credit risk, pricing strategies and market volatility. Retailers need to anticipate trends, predict customer behavior and optimize commercial strategies while maintaining regulatory compliance, data protection and financial risk control

Key benefits

Decisions That Know the Margin

Data-driven commercial intelligence helps energy retailers connect insight, profitability and risk — turning information into decisions across the full customer lifecycle

Turn customer behavior into strategy

Analytics reveal consumption patterns, churn risks and retention opportunities

Price with sharper confidence

Predictive models support better pricing strategies and more relevant commercial offers

See profitability by segment

Integrated data improves visibility into customer value, portfolio growth and performance

Manage risk before it spreads

Creditworthiness, payment risk and market volatility become easier to monitor and act on

How NTT DATA helps

01

Build commercial intelligence foundations

We consolidate customer, commercial, operational and financial information into a stronger decision-support layer

Commercial intelligence for risk-aware energy growth

02

Apply predictive analytics and AI

Use advanced analytics and AI to forecast growth, behavior, pricing impact and commercial performance

03

Optimize segmentation and targeting

Automate customer segmentation so campaigns and offers can be more relevant and efficient

04

Strengthen risk management

Support credit risk, payment risk, compliance and data governance with clearer monitoring and controls

Stronger risk management with clearer monitoring and controls

05

Improve executive visibility

We don’t just create dashboards. We help leaders turn real-time reporting into faster commercial decisions

Proven impact

Sharper insight. Lower commercial risk. More profitable energy growth

Results that matter

Commercial outcomes from predictive intelligence and risk management

A data-driven model helps energy retailers improve planning, targeting, performance monitoring and strategic control

Improve forecasting accuracy

more reliable sales and customer growth forecasts

Identify churn risk faster

earlier visibility into retention opportunities and customer behavior signals

Increase campaign efficiency

better segmentation, targeting and performance monitoring across channels

Strengthen risk transparency

clearer reporting on credit, payment, compliance and commercial exposure

Energy retailers compete better when every decision is powered by insight, not assumption

Build data-driven commercial intelligence→

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