Nighttime view of a modern 24/7 convenience store with orange-blue digital displays, a man using a loyalty-card kiosk, a robot inside, and pedestrians passing by.
Business Talk

Expanding Station Value Beyond Fuel

Turning stations into everyday service and convenience destinations
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Fuel-led models limit the ability of stations to fully capture customer value across visits.
Why expanding the station role beyond fuel?
Expanded portfolios increase visit frequency and share of wallet. This delivers beyond fuel

everyday relevance.

Key benefits
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Revenue diversification
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Increased share of wallet
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Partner integration
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Higher visit frequency

How NTT DATA helps

01
Portfolio definition and service prioritization
Woman wearing a smartwatch taps a tall orange digital display in a sleek retail store with wood tables, product displays, and blue-lit glass walls.
02
Partner ecosystem design and onboarding models
Customer holds a smartphone loyalty app near a payment scanner at a modern counter, with orange and blue digital displays and blurred shoppers in the background.
03
Operating models for multi-service stations
Man taps a large digital kiosk inside a bright blue-and-orange station store, while a blurred passerby walks in the foreground.
04
Performance tracking across non-fuel services
A man uses a phone and item at a self-checkout kiosk in a bright orange-lit convenience store, with refrigerated shelves and blurred shoppers behind him.
A man uses a phone and item at a self-checkout kiosk in a bright orange-lit convenience store, with refrigerated shelves and blurred shoppers behind him.
Proven impact
Non-fuel portfolios driving incremental growth and relevance
Results that matter
Organizations achieve measurable improvements:
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Non-fuel revenue

Increased share

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Visit frequency

Higher

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Basket size

Improved

Turn stations into everyday service and convenience destinations

Grow non-fuel revenue

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