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BUSINESS TALK

New Commercial Roles as BDRs

Evolving sales organizations with data-driven business development roles
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Sales teams lack focus and scalability in lead-driven environments.
WHY NEW COMMERCIAL ROLES AS BDRS?
BDRs focus on structured outreach, qualification, and nurturing—freeing sales teams to close value-driven deals.

This delivers sales roles, redefined—from coverage to precision.

Key benefits
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Higher sales productivity 
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Better lead conversion 
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Improved pipeline quality 
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 Shorter sales cycles t 

How NTT DATA helps

01
Commercial transformation advisory 
Hands hold a smartphone loyalty app and a card showing 1500 points inside a bright orange-and-blue electronics store, with blurred shoppers and displays behind.
02
Salesforce enablement 
Business team in a bright office reviewing sales dashboards on tablets, laptop, and wall display; one woman holds objection handling cards.
03
Process and KPI design 
Person with glasses uses a laptop showing colorful data charts in a tech control room, surrounded by large monitors, server cables, and blue-orange lighting.
04
Training and coaching 
Business team in a glass conference room discussing dashboards on laptops and tablet, with a colleague joining by video call on a wall screen.
05
Performance analytics 
Business analyst in an office points at a multi-monitor workstation filled with colorful charts, market tables, and heat maps, with city windows behind him.
Two men in an industrial lab point at a large touchscreen showing a complex flowchart, with an orange robotic arm and machinery behind them in blue-orange lighting.
Proven impact
Commercial efficiency improved 
Results that matter
Manufacturing organizations with BDR roles achieve measurable improvements: 
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Lead conversion

Higher rates

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Sales cycle

Shorter duration

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Productivity

More deals per rep

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Pipeline quality

Improved focus

Evolve sales organizations with data-driven BDR roles that improve productivity and conversion.

Scale commercial impact →

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