Plain light gray blank background

All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

A man in a yellow safety vest and a woman in a business suit holding a tablet shake hands at a sunny loading dock, with wrapped pallets, a truck, and a forklift behind them.

43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

Two businesspeople smile across a white desk with tablets and notes in a warmly lit, upscale store office with glass displays and gold accents.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

Hands hold a loyalty card showing 1500 points and a smartphone loyalty app in a bright orange-and-blue electronics store with blurred shoppers and displays.

Talks that move

New Interaction Models

Create seamless experiences across digital, physical and human touchpoint

Schedule a meeting

Listen podcast

-15

+15

0:00

/

0:00

Customers expect connected experiences. Most organizations still deliver fragmented journeys.

WHY NEW INTERACTION MODELS?

Modern interaction models connect digital, human and automated touchpoints into one consistent experience.

By designing journeys end to end, companies improve satisfaction while lowering cost to serve. This delivers right channel, right moment with experience by design.

Key Benefits

Improved customer satisfaction

Lower interaction costs

Simplified journey orchestration

Alignment across front and back office

HOW NTT DATA HELPS

01

Customer segmentation and journey design

Leveraging internal and external expertise

02

Omnichannel strategy and experience design

Two headset-wearing operators monitor multiple code-filled screens in a dim, blue-lit operations room.

03

Front and back-office automation

Man gestures toward a wall covered with blue and orange digital product mockups, screens, arrows, and sticky notes, mapping a user journey in a bright office.

04

Journey analytics and optimization

Two professionals discuss a curved digital wall of blue and orange data flows, charts, maps, and market graphs in a bright modern office.

05

Change management

Trader in a suit gestures at large blue trading screens showing market data, charts, and a glowing neural-network brain in a high-tech trading room.

Two people collaborate over a smartphone at a wooden table with sticky notes and app wireframe sketches, in a bright office with large windows and an orange backdrop.

PROVEN IMPACT

Journeys designed for measurable performance

RESULTS THAT MATTER

Organizations with optimized interaction models achieve measurable improvements:

Customer satisfaction and preference

Improved scores

Cost to serve

Reduced

First contact resolution

Higher

Journey completion

Increased

Design end-to-end interaction models that remove friction and unlock better performance.

Start building seamless journeys

Drag