A man uses a phone and item at a self-checkout kiosk in a bright orange-lit convenience store, with refrigerated shelves and blurred shoppers behind him.
Business Talk

Space & Assortment Optimization

Maximizing revenue per square meter by aligning space, assortment, and demand
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Static layouts and fixed assortments make it harder for retailers to respond to local demand, optimize productivity, and unlock the full value of store space.
Why space & assortment optimization?
Space and assortment optimization connects demand signals, store context, and AI-driven decisioning to localize assortments, optimize space allocation, and improve execution.

The shift is from static planning to continuous, performance-driven optimization improving conversion, inventory rotation, and margin while supporting more consistent in-store execution.

Key benefits
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Higher sales density and more relevant assortments
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Improved conversion and basket performance
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Faster inventory rotation
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More consistent execution across stores

How NTT DATA helps

01
AI-powered assortment optimization and demand-driven space planning
Customer holds a smartphone with an orange-and-blue payment app near a card reader at a modern checkout, with digital kiosks and blurred shoppers behind.
02
AI-powered store audit and compliance models
Man taps a large digital kiosk inside a bright blue-and-orange station store, while a blurred passerby walks in the foreground.
03
Performance analytics and continuous optimization
A retail customer using a big display selecting articles to buy in a physical shop
04
Rollout, adoption, and operational support at scale
Nighttime view of a modern 24/7 convenience store with orange-blue digital displays, a man using a loyalty-card kiosk, a robot inside, and pedestrians passing by.
A man uses a phone and item at a self-checkout kiosk in a bright orange-lit convenience store, with refrigerated shelves and blurred shoppers behind him.
Proven impact
Retail space and assortment optimization delivering higher revenues
Results that matter
Organizations can unlock measurable improvements across key retail metrics through more localized, AI-enabled assortment and space decisions:
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Sales per m2

Higher

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Basket size and conversion

Improved

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Inventory turns

Faster

Maximize revenue per square meter through smarter space and assortment decisions

Turn store space into a measurable performance lever

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