All Foundries

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Building a digital services growth engine beyond connectivity

A telecom operator used its customer reach, a single customer identity and partner services to turn digital services into a business of their own, beyond connectivity.

Building a digital services growth engine beyond connectivity

Redesign and automate procurement processes

Generation & Renewables

Transmission & Distribution

Enterprise Field Process Mobilization

An enterprise mobility approach that digitizes a broad set of utility field processes, connecting technicians with work orders, inspections, warehouse activities, outage operations and enterprise information at the point of execution. Rather than addressing a single use case, it creates a reusable mobility foundation that keeps field execution synchronized with the enterprise systems used for planning and control.

Enterprise Field Process Mobilization

Contact

Building a digital services growth engine beyond connectivity

A telecom operator used its customer reach, a single customer identity and partner services to turn digital services into a business of their own, beyond connectivity.

Double-digit revenue share

Digital services now account for a double-digit share of consumer revenue.

Open digital membership

A membership model brings in users from outside the connectivity customer base.

Services from partners

Third-party providers add services across several everyday categories.

Test-and-scale model

Each new service starts small, proves demand and then grows.

From subscriber reach to ecosystem growth

Financial services with a clear plan to grow margin

Objectives

Create new revenue streams beyond connectivity, built to scale

Opportunity

Use the operator's customer reach, identity and channels to connect consumers with a wider portfolio of digital services delivered by partners

Scale alone stopped being enough

The operator started with a large customer base and strong sales channels. Services ran separately, each partner deal was built from scratch and launches moved slowly. Little of the customer reach turned into repeatable digital growth.

Key Challenges

1: Growth tied to the core. Traditional connectivity was still the main source of revenue, so the operator needed adjacent businesses ready to scale.

2: A fragmented digital offer. Services were hard to find, combine and manage as one coherent portfolio.

3: Partner onboarding by exception. Each new provider brought its own bespoke commercial, technical and operational work.

4: A slow route from concept to scale. Long launch cycles left little room to experiment and slowed down what the operator learned from the market.

5: Customer signals disconnected from growth decisions. Identity and service-usage insight rarely made its way into portfolio, partner and activation choices.

Solution

One ecosystem linking strategy, partners and service launches

NTT DATA brought its experience with operators to the project. The team joined growth strategy, ecosystem design, shared digital capabilities and a test-and-scale operating model, so the operator grows its portfolio without building every service in-house.

Define the growth model

Prioritize service domains, target segments and monetization paths across B2C and B2B2X, with a clear value proposition for partners.

Orchestrate the partner ecosystem

Set one repeatable way to find, onboard, integrate and evolve third-party services.

Build a shared digital-services foundation

Connect identity, catalog, commerce and channels through reusable capabilities for many services and business models.

Launch, learn and scale

Release services step by step, test demand and scale the ones with proven customer and commercial value.

Impact

From connectivity reach to ecosystem value

By connecting customer identity, partner services, channels and portfolio decisions, the operator expanded its addressable market, built a service portfolio ready to scale and turned digital services into a meaningful source of revenue beyond connectivity.

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