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All Foundries

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Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

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Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

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Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

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Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

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Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

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Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

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Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

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Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

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43% more invoices per person in an automated Procure-to-Pay cycle

Purchasing teams spent hours on each invoice, and the cycle had gaps in control. NTT DATA reviewed operations, tools and the organizational model, then built a roadmap with four automation scenarios. Each person in the process now handles 43% more invoices, and the process runs with 34% fewer full-time employees.

43% more invoices per person in an automated Procure-to-Pay cycle

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43 initiatives and an estimated 570 million pesos for a department store’s financial services

For a Mexican department store retailer, financial services were a side offering with room to grow. NTT DATA analyzed products, processes, operations and systems and designed a digital transformation plan with 43 initiatives. The plan carries an estimated impact of about 570 million Mexican pesos on EBITDA.

43 initiatives and an estimated 570 million pesos for a department store’s financial services

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Business Talk

Retail Media & OOH Budget Optimization

Maximizing ROI across digital, retail media, and OOH channels.

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Ad spend lacks precision and attribution.

WHY RETAIL MEDIA & OOH BUDGET OPTIMIZATION?

Advanced attribution improves ROI and transparency.

This delivers every euro accounted for—media spend optimized.

Key benefits

Higher ROI

Better targeting

Attribution complexity

How NTT DATA helps

01

Media analytics

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02

Attribution models

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03

Budget optimization

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04

Reporting

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Proven impact

Media ROI improved

Results that matter

Retail organizations achieve measurable improvements

ROAS

Increased

Cost per lead

Reduced

Maximize ROI across retail media and OOH channels

Optimize ad spend

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