- Commodity Management & Trading
- Customer & Marketing Strategy
- Digital Engineering
- Station Studio
- Supply Chain & Industry 5.0
- Sustainability
Commodity Management & Trading
Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.
Customer & Marketing Strategy
Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.
Digital Engineering
Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.
Station Studio
Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.
Supply Chain & Industry 5.0
Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.
Sustainability
Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.
Personalized product recommendations that convert
A global specialist retailer increased digital sales by anticipating customer intent through AI-driven product recommendations across web and mobile channels.
Sales
+10% uplift
CTR
Improved clicks
Cart
Higher add-to-cart
Turning customer intent into real-time retail conversion
Driving Complex Global Transformations
Proven delivery overcoming complex multi-country business challenges
Key Challenges
Understanding customer intent beyond historical purchases, incorporating real-time browsing behavior
Delivering accurate recommendations across web and app with low latency
Ensuring global scalability while complying with data protection regulations
Integrating the solution with existing digital and technology partners
Solution
Implemented Google Cloud Recommendation AI to predict customer purchase intent
Integrated behavioral, transactional, and contextual data to generate real-time recommendations
Enabled dynamic product presentation across web and mobile apps
Designed a cloud-based, scalable architecture compliant with GDPR requirements
Impact
Measurable growth through intelligent recommendations
Achieved close to a 10% increase in online sales during the first year of operation.
Improved key digital KPIs including click-through rate, add-to-cart, and checkout ratios.
Enhanced customer experience by reducing time and clicks needed to find relevant products.
Enabled automated rollout of personalized recommendations across multiple international markets.
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