Personalized product recommendations that convert

A global specialist retailer increased digital sales by anticipating customer intent through AI-driven product recommendations across web and mobile channels.

Sales

+10% uplift

CTR

Improved clicks

Cart

Higher add-to-cart

Turning customer intent into real-time retail conversion

The client is a global, omnichannel specialist retailer with a strong digital presence. With online channels growing in relevance, the company sought to further increase conversion through personalization at scale.

Objectives

Personalize the shopping experience in real time, improve key digital conversion metrics, and support scalable deployment across international markets.

Opportunity

As online sales gained strategic weight, the retailer needed to differentiate its digital experience by guiding customers faster to relevant products and reducing friction in the buying journey.

Driving Complex Global Transformations

Proven delivery overcoming complex multi-country business challenges

Key Challenges

Understanding customer intent beyond historical purchases, incorporating real-time browsing behavior

Delivering accurate recommendations across web and app with low latency

Ensuring global scalability while complying with data protection regulations

Integrating the solution with existing digital and technology partners

Solution

Implemented Google Cloud Recommendation AI to predict customer purchase intent

Integrated behavioral, transactional, and contextual data to generate real-time recommendations

Enabled dynamic product presentation across web and mobile apps

Designed a cloud-based, scalable architecture compliant with GDPR requirements

Impact

Measurable growth through intelligent recommendations

Achieved close to a 10% increase in online sales during the first year of operation.

Improved key digital KPIs including click-through rate, add-to-cart, and checkout ratios.

Enhanced customer experience by reducing time and clicks needed to find relevant products.

Enabled automated rollout of personalized recommendations across multiple international markets.

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