Plain light gray blank background

All Foundries

Isometric blue-and-white model of an energy and logistics network with a docked cargo ship, solar panels, factories, office buildings, pipes, trucks, workers, and stacked materials.

Commodity Management & Trading

Transforming trading ecosystems through data-driven insights and secure, agile platforms that empower global commerce.

Isometric illustration of a bright modern office with glass meeting rooms, people working at desks, large data dashboards, presentation screens, plants, and studio lights.

Customer & Marketing Strategy

Reimagining customer engagement with personalized, connected experiences that build trust and long-term value.

Isometric 3D smart city model with white-blue buildings, cranes, power grids, map pins, and people using tablets around connected infrastructure platforms.

Digital Engineering

Turning ideas into scalable digital solutions—accelerating transformation through design, technology, and engineering excellence.

Isometric 3D model of a white-and-blue EV charging station with canopy, office buildings, small cars, delivery van, chargers, planters, and tiny people.

Station Studio

Redefining mobility hubs with digital innovation to create smarter, sustainable experiences for people and businesses on the move.

Isometric 3D logistics campus with white modern warehouses, blue-green accents, workers, delivery vans, a loading dock, and stacked shipping containers.

Supply Chain & Industry 5.0

Building resilient, intelligent supply networks that anticipate change and deliver efficiency with purpose.

White-and-blue sustainable campus with solar panels, a wind turbine, EV charging stations, loading dock trucks, trees, and small groups of people.

Sustainability

Driving responsible innovation to help organizations achieve net-zero goals and create a positive impact for future generations.

Isometric smart factory scene with white buildings, robotic arms on assembly lines, drones, autonomous carts, workers, control screens, and a fenced power substation connected by blue paths.

Physical AI

Physical AI gives machines, robots and physical operations the ability to perceive their environment, decide what matters and act in real time. Factories, plants, stores and infrastructure become systems able to sense conditions, learn from them and improve on their own, closing the gap between the physical and the digital world.

Isometric 3D smart infrastructure scene with white roads and buildings, blue data lines linking control rooms, vans, a rail crossing, drone, workers, and trees.

Next-Gen Infrastructure

From networks as infrastructure to connected platforms that enable critical, autonomous and intelligent operations.

Energy trading professionals collaborate over a regional map, with a gas terminal and electricity transmission infrastructure in the background.

Global Energy Trading: Fostering Collaboration Across Trading Desks

NTT DATA supports global energy companies in aligning trading desks, governance and incentive structures to strengthen cross-regional collaboration and optimize company-wide P&L.

Global Energy Trading: Fostering Collaboration Across Trading Desks

Testudo: Security and Resilience through Advanced Robotics

Critical infrastructure has to detect and answer threats without putting people in harm's way. Testudo, a European-financed project, develops autonomous robotic solutions for monitoring, detection and response in sensitive environments. NTT DATA contributes robotic intelligence and automation, backed by its expertise in AI, computer vision and robotics.

Testudo: Security and Resilience through Advanced Robotics

Orange robotic arms weld white car bodies on a brightly lit factory assembly line, with sparks flying and light trails along the conveyor.

Automotive

The automotive industry is undergoing its most profound transformation in decades. Electrification, connectivity, software defined vehicles, and evolving consumer expectations are reshaping how vehicles are designed, built, and experienced. NTT DATA helps automotive organizations navigate this complexity by connecting engineering, manufacturing, and customer engagement through data, digital platforms, and innovation at scale.

How we help clients

From concept to customer, automotive success depends on integration. NTT DATA works across the automotive value chain to connect product development, industrial operations, and commercial performance.

By leveraging data, digital engineering, and intelligent platforms, we help organizations increase speed to market, improve efficiency, and adapt to a rapidly evolving mobility ecosystem.

Close-up black-and-white view of a manual gear shift knob showing the 1, 3, 5, 2, 4, and R shift pattern.

Engineering R&D

Advancing automotive R&D for high‑precision, next‑Gen innovation.

Through digital engineering, simulation, and data‑driven collaboration, we enable teams to streamline development cycles and elevate product performance.

Two workers create bright sparks while working on a bare car body on an assembly line inside a large factory with orange overhead cranes and tall windows.

Supply Chain & Smart Factory

Accelerating automotive manufacturing into connected, predictive industrial networks

Our approach enhances visibility across factories and supply chains, supporting smarter planning, stronger resilience, and continuous optimization

Close-up of hands using a black smartphone, with blurred blue-toned computer screens and lights in the background.

Sales & Marketing / Aftersales

Driving automotive experiences into seamless, customer‑led journeys.

By combining sales, service, and mobility data, we help organizations anticipate needs, reduce friction, and build long‑term customer value.

Close-up black-and-white view of a manual gear shift knob showing the 1, 3, 5, 2, 4, and R shift pattern.

Engineering R&D

Advancing automotive R&D for high‑precision, next‑Gen innovation.

Through digital engineering, simulation, and data‑driven collaboration, we enable teams to streamline development cycles and elevate product performance.

Two workers create bright sparks while working on a bare car body on an assembly line inside a large factory with orange overhead cranes and tall windows.

Supply Chain & Smart Factory

Accelerating automotive manufacturing into connected, predictive industrial networks

Our approach enhances visibility across factories and supply chains, supporting smarter planning, stronger resilience, and continuous optimization

Close-up of hands using a black smartphone, with blurred blue-toned computer screens and lights in the background.

Sales & Marketing / Aftersales

Driving automotive experiences into seamless, customer‑led journeys.

By combining sales, service, and mobility data, we help organizations anticipate needs, reduce friction, and build long‑term customer value.

Talks that move

The automotive industry is redefining mobility. In these Talks, we explore the challenges shaping its future—from softwaredefined vehicles and smart factories to digital sales models and aftersales transformation. Each session opens a focused conversation on how technology and insight can help automotive leaders compete, innovate, and grow in a rapidly changing market.

Digital Sales Reinvented

Sales & Marketing / Aftersales

Customer & Marketing Strategy

Digital Sales Reinvented

AI, data, and new customer behaviors are reshaping automotive sales — helping national sales companies convert demand into revenue faster, smarter, and with greater accountability

Close-up of a modern car dashboard with a digital speedometer in focus, blurred steering wheel and controls in a dark interior.

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Connected Ownership Journey

Sales & Marketing / Aftersales

Connected People, Assets & Places

Next-Gen Infrastructure

Connectivity Services for Telematics & Infotainment

The relationship with a driver should not end when the engine stops connected services keep vehicles, customers and manufacturers interacting throughout the ownership journey

Technician using a tablet to define the reference configuration for automated tool kit inspection

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Seamless Customer Journey

Sales & Marketing / Aftersales

Agency Model for Customer Experience

When manufacturers take a more direct role in the sale, the experience must stay seamless across brands, dealers, channels and markets

Three futuristic cars race along a winding rural road at sunset, with blue and orange light trails sweeping through golden hills.

Supply Chain & Smart Factory

Connected, Remote & Autonomous Operations

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

Orange robotic arms weld white car bodies on a brightly lit factory assembly line, with sparks flying and light trails along the conveyor.

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Connected Vehicle Engineering

Engineering R&D

Function Oriented Systems Engineering

Vehicle development is no longer a chain of isolated disciplines function oriented engineering connects requirements, components and teams so complexity remains traceable as products evolve

Digital Sales Reinvented

Sales & Marketing / Aftersales

Customer & Marketing Strategy

Digital Sales Reinvented

AI, data, and new customer behaviors are reshaping automotive sales — helping national sales companies convert demand into revenue faster, smarter, and with greater accountability

Close-up of a modern car dashboard with a digital speedometer in focus, blurred steering wheel and controls in a dark interior.

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Connected Ownership Journey

Sales & Marketing / Aftersales

Connected People, Assets & Places

Next-Gen Infrastructure

Connectivity Services for Telematics & Infotainment

The relationship with a driver should not end when the engine stops connected services keep vehicles, customers and manufacturers interacting throughout the ownership journey

Technician using a tablet to define the reference configuration for automated tool kit inspection

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Seamless Customer Journey

Sales & Marketing / Aftersales

Agency Model for Customer Experience

When manufacturers take a more direct role in the sale, the experience must stay seamless across brands, dealers, channels and markets

Three futuristic cars race along a winding rural road at sunset, with blue and orange light trails sweeping through golden hills.

Supply Chain & Smart Factory

Connected, Remote & Autonomous Operations

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

Orange robotic arms weld white car bodies on a brightly lit factory assembly line, with sparks flying and light trails along the conveyor.

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Connected Vehicle Engineering

Engineering R&D

Function Oriented Systems Engineering

Vehicle development is no longer a chain of isolated disciplines function oriented engineering connects requirements, components and teams so complexity remains traceable as products evolve

Orange robotic arms weld white car bodies on a brightly lit factory assembly line, with sparks flying and light trails along the conveyor.

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Connected Vehicle Engineering

Engineering R&D

Function Oriented Systems Engineering

Vehicle development is no longer a chain of isolated disciplines function oriented engineering connects requirements, components and teams so complexity remains traceable as products evolve

Orange robotic arms weld white car bodies on a brightly lit factory assembly line, with sparks flying and light trails along the conveyor.

Engineering R&D

Generative AI to Boost Engineering Productivity

Freeing engineers from manual work to focus on innovation

Connected Vehicle Engineering

Engineering R&D

Function Oriented Systems Engineering

Vehicle development is no longer a chain of isolated disciplines function oriented engineering connects requirements, components and teams so complexity remains traceable as products evolve

Real time production

Supply Chain & Smart Factory

Connected People, Assets & Places

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Integrating digital twin and IT/OT convergence to enable real-time visibility, predictive planning, and zero-disruption manufacturing across global production networks

Busy auto factory at sunset with workers in yellow hard hats welding car bodies, sparks flying, forklifts moving parts, and cranes under a steel-framed roof.

Supply Chain & Smart Factory

Supply Chain Visibility by Exception

Managing volatility through real-time visibility and intelligent orchestration

Connected Automotive Factory

Supply Chain & Smart Factory

Connected People, Assets & Places

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Digitalized Automotive Factories

Factory data already holds the signals the opportunity is to connect them across silos and turn operational information into a usable intelligence layer

Three futuristic cars race along a winding rural road at sunset, with blue and orange light trails sweeping through golden hills.

Supply Chain & Smart Factory

Connected, Remote & Autonomous Operations

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

• Put models at the center of development We adapt model based approaches, including RFLP and system modeling, to the organization rather than forcing engineering into a generic template

Supply Chain & Smart Factory

Model-Based Systems Engineering (MBSE)

When requirements, architectures and disciplines share a model, engineering leaders can see dependencies earlier, coordinate decisions and keep development aligned with what the product must deliver

Real time production

Supply Chain & Smart Factory

Connected People, Assets & Places

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Integrating digital twin and IT/OT convergence to enable real-time visibility, predictive planning, and zero-disruption manufacturing across global production networks

Busy auto factory at sunset with workers in yellow hard hats welding car bodies, sparks flying, forklifts moving parts, and cranes under a steel-framed roof.

Supply Chain & Smart Factory

Supply Chain Visibility by Exception

Managing volatility through real-time visibility and intelligent orchestration

Connected Automotive Factory

Supply Chain & Smart Factory

Connected People, Assets & Places

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Digitalized Automotive Factories

Factory data already holds the signals the opportunity is to connect them across silos and turn operational information into a usable intelligence layer

Three futuristic cars race along a winding rural road at sunset, with blue and orange light trails sweeping through golden hills.

Supply Chain & Smart Factory

Connected, Remote & Autonomous Operations

Intelligent Manufacturing Automation

Next-Gen Infrastructure

Automotive Agentic Operations

Deploying AI agents to orchestrate production, logistics, and maintenance decisions

• Put models at the center of development We adapt model based approaches, including RFLP and system modeling, to the organization rather than forcing engineering into a generic template

Supply Chain & Smart Factory

Model-Based Systems Engineering (MBSE)

When requirements, architectures and disciplines share a model, engineering leaders can see dependencies earlier, coordinate decisions and keep development aligned with what the product must deliver

Digital Sales Reinvented

Sales & Marketing / Aftersales

Customer & Marketing Strategy

Digital Sales Reinvented

AI, data, and new customer behaviors are reshaping automotive sales — helping national sales companies convert demand into revenue faster, smarter, and with greater accountability

Close-up of a modern car dashboard with a digital speedometer in focus, blurred steering wheel and controls in a dark interior.

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Close-up black-and-white view of a manual gear shift knob, with 2, 4, and R in sharp focus and 1, 3, and 5 blurred above

Sales & Marketing / Aftersales

Software Development Centers

Scaling digital products with speed, quality, and governance

Automotive engineering team using real-time video analytics for continuous inspection and rapid quality verification

Sales & Marketing / Aftersales

Automotive Financial Services Platforms

Digitizing insurance and finance at the point of sale

Connected Ownership Journey

Sales & Marketing / Aftersales

Connected People, Assets & Places

Next-Gen Infrastructure

Connectivity Services for Telematics & Infotainment

The relationship with a driver should not end when the engine stops connected services keep vehicles, customers and manufacturers interacting throughout the ownership journey

Technician using a tablet to define the reference configuration for automated tool kit inspection

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Seamless Customer Journey

Sales & Marketing / Aftersales

Agency Model for Customer Experience

When manufacturers take a more direct role in the sale, the experience must stay seamless across brands, dealers, channels and markets

Digital Sales Reinvented

Sales & Marketing / Aftersales

Customer & Marketing Strategy

Digital Sales Reinvented

AI, data, and new customer behaviors are reshaping automotive sales — helping national sales companies convert demand into revenue faster, smarter, and with greater accountability

Close-up of a modern car dashboard with a digital speedometer in focus, blurred steering wheel and controls in a dark interior.

Sales & Marketing / Aftersales

End-to-End Media, Content & Digital Sales

Driving demand and conversion through data-driven digital journeys

Close-up black-and-white view of a manual gear shift knob, with 2, 4, and R in sharp focus and 1, 3, and 5 blurred above

Sales & Marketing / Aftersales

Software Development Centers

Scaling digital products with speed, quality, and governance

Automotive engineering team using real-time video analytics for continuous inspection and rapid quality verification

Sales & Marketing / Aftersales

Automotive Financial Services Platforms

Digitizing insurance and finance at the point of sale

Connected Ownership Journey

Sales & Marketing / Aftersales

Connected People, Assets & Places

Next-Gen Infrastructure

Connectivity Services for Telematics & Infotainment

The relationship with a driver should not end when the engine stops connected services keep vehicles, customers and manufacturers interacting throughout the ownership journey

Technician using a tablet to define the reference configuration for automated tool kit inspection

Sales & Marketing / Aftersales

Dealership Aftersales Digitalization

Transforming service into a seamless, digital customer experience

Seamless Customer Journey

Sales & Marketing / Aftersales

Agency Model for Customer Experience

When manufacturers take a more direct role in the sale, the experience must stay seamless across brands, dealers, channels and markets

Behind every challenge lies an opportunity for impact. Our success stories show how organizations transform strategy into action, solving complex business challenges through collaboration, innovation, and technology. These realworld cases demonstrate measurable results and lasting value across industries.

View all success stories

Drag